Blog

Review of “Predictive Analytics” by Pierre DeBois

Review of “Predictive Analytics” I was honored to have my book, Predictive Analytics:  The Power to Predict Who Will Click, Buy, Lie, or Die, reviewed by Pierre DeBois in Smart Business Trends–Check it out: “I knew you’d say...

Prediction, Influence and the Future of Power

The Washington Post I originally published this article in The Washington Post.  The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Prediction, Influence and the Future of Power The role prediction played...

Practitioner Interview Series: Brett Cohen of AOL

I originally published this article in Predictive Analytics Times.   Practitioner Interview Series:  Brett Cohen of AOL In anticipation of his upcoming conference presentation at Predictive Analytics World Boston, “How Much Are You Worth?...

Predictive Analytics: Harnessing the Power of Big Data

  I originally published this article in Analytics-Magazine.org.  The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Predictive Analytics:  Harnessing the Power of Big Data Every day’s a...

Book FAQ: Is the Book “Predictive Analytics” for Experts?

When you invest the time to read a book, you're investing a lot more than the $17 to buy it. Many ask whether my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, is at the right level for their needs. Is it too advanced?...

Partial Retraction Regarding Chase’s Profit with Mortgage Prediction

This blog post is to retract an aspect of a story about Chase Bank that I reported in my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (published by Wiley, February 2013). Although predictive analytics professionals usually tell...

An Onslaught of Press about Predictive Analytics

Have you seen the press coverage related to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Wiley, February 2013)? If you're already an expert practitioner, these articles can serve to help ramp up your clients and coworkers....

Michal Kabata won the free PAW pass – congrats!

  Congratulations to Michal Kabata, Quantitative Researcher at Bunge, who won the drawing for a free 2-Day pass to Predictive Analytics World! When asked about his interest in the field, Michal said, "Data mining in general was always my big passion and so...

Predicting Lying and Predicting Dying

  This article was originally published on SAS Knowledge Exchange Who benefits by predicting your behavior? Organizations do—companies, governments, hospitals, and political campaigns. They employ predictive analytics, technology that learns from data to...

The New Predictive Profession – Odd Yet Newly Legitimate

Here's a review of my book Predictive Analytics from Robert Nisbet, Ph.D., a leading consultant, author, and predictive analytics instructor at University of California - Irvine (posted here with his permissoin). Review of Predictive Analytics – The Power to...

WSJ: HP Piloted Program to Predict Which Workers Would Quit

Joel Schectman at the Wall Street Journal wrote about a story broken in my new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.   Wall Street Journal Article: Book: HP Piloted Program to Predict Which Workers Would Quit Joel...