Small Business Trends

Review of “Predictive Analytics”

I was honored to have my book, Predictive Analytics:  The Power to Predict Who Will Click, Buy, Lie, or Die, reviewed by Pierre DeBois in Smart Business Trends–Check it out:

“I knew you’d say that.” –Sylvester Stallone as Judge Dredd

That may have been Stallone’s catch phrase in the movie Judge Dredd, but these days a CMO (Chief Marketing Officer) or even your marketing strategist could easily say that phrase as well. 

These days analytic solutions are breaking down more data from many sources, creating more accurate sales and operational models.  Businesses are learning to compete through innovation, but how does one model the volume of analysis and concepts presented?

Predictive Analytics:  The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel, PhD serves as a clarion call for business managers to understand the possibilities and myths.

Siegel is the Founding Conference Chair of Predictive Analytics World and President of Prediction Impact, an analytics services firm. 

I was really excited when I came across the book.  Several new analytics books are being released this year, so I asked Wiley for a review copy. 

Click here to read the full article

Pierre DeBois is the founder of Zimana a consultancy providing strategic analysis to small and medium sized businesses that rely on web analytics data. A Gary, Indiana native, Pierre is currently based in Brooklyn. He blogs about marketing, finance, social media, and analytics at Zimana blog.