Originally published in Forbes, June 29, 2024. Some problems are better solved with predictive AI than with generative AI. To run more effectively, many business operations need prediction more than they need the generation of new content. That’s why predictive AI is the kind of AI companies turn to for improving the effectiveness of large-scale processes. Predictive models decide whom […]

 Originally published in Forbes, July 7, 2024. The National Guard has its work cut out. As first responders to wildfires, floods and other increasingly common catastrophes, Guardsmen must rapidly deploy precisely where needed. This presents one of the highest-stakes challenges imaginable for infotech as a field: Across the many square miles affected, which school, bridge or […]

 “Nearly half of S&P 500 companies have talked about AI during earnings calls since May [2023], an NBC News analysis of S&P 500 earnings calls found. In fact, AI was mentioned about as often as the Federal Reserve and interest rates. But the hype isn’t translating into real-world use: A November[2023] survey from the Census […]

 Originally published in Built In, May 22, 2024. Your biggest operations are made up of many small decisions. Predictive modeling can help you make them. Predictive AI is the technology businesses turn to for boosting the performance of almost any kind of existing, large-scale operation across functions. It learns from data to predict outcomes and […]

 Originally published in Forbes, June 11, 2024. If you’ve ever had a data scientist make a machine learning model for you, you probably first experienced excitement, followed by bewilderment. The potential power is awesome. In its enterprise application, predictive AI is the antidote to information overload. Too many prospective customers? Use a predictive model to prioritize them […]

 Originally published in Forbes, March 4, 2024. Which kind of AI should companies focus on—generative AI, which produces writing, computer code, images, video and other content, or predictive AI, which targets ads, marketing, fraud detection, risk management, healthcare treatment and other established operations? Those posing this question may be missing the point—similar to when someone […]

 Originally published in Forbes, March 25, 2024. To do its job, AI needs your help. It has the potential to drive millions of operational decisions—such as whom to contact, approve, investigate, incarcerate, set up on a date or medicate. But there’s a critical project step that’s often overlooked: Choosing the decision threshold, a single number […]