Greta Roberts is an acknowledged influencer in the field of predictive workforce analytics. Her continued vision is to bridge the gap between the business, predictive analytics and workforce communities. Since co-founding Talent Analytics in 2001, Greta has established Talent Analytics, Corp. as the globally recognized leader in predicting an individual’s performance, pre-hire. Naturally pre-hire predictions lead to dramatic and measurable business ROI.
Greta has a unique approach for innovating and staying ahead of the curve. This is evident in the firm’s early decision to use predictive analytics to solve “line of business” challenges instead of “HR” challenges and model business outcomes instead of HR outcomes. Talent Analytics continues to be one of the only firms in the world directly predicting business outcomes (sales performance, # of calls, errors, and the like) instead of HR outcomes.
Additionally, she leads the company in developing predictive solutions that can be easily and elegantly deployed into employee operations, to teams without a background in analytics, statistics or math. This strategy has led to the development of Talent Analytics’; award winning cloud platform Advisor.
In addition to being a contributing author to numerous predictive analytics books, she is regularly invited to comment in the media and speak at high end predictive analytics and business events around the world. Through recognition of her commitment and leadership, Greta was elected and continues to be Chair of Predictive Analytics World for Workforce, an innovative, annual predictive analytics event dedicated to solving workforce challenges. Since 2012 she has served as a faculty member with the International Institute for Analytics (IIA). Follow Greta on twitter @gretaroberts.
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