Predictive Analytics Guide

What is Predictive Analytics?

Predictive analytics is information technology that produces a predictive score for each customer or other organizational element. Assigning these predictive scores is the job of a predictive model which has, in turn, been trained over your data, learning from the experience of your organization.

Predictive analytics optimizes marketing campaigns and website behavior to increase customer responses, conversions and clicks, and to decrease churn. Each customer’s predictive score informs actions to be taken with that customer — data science just doesn’t get more actionable than that.

What’s the best way to learn about predictive analytics? There’s no better way to learn than from concrete case studies such as those presented by Fortune 500 analytics competitors and other top practitioners at the next Predictive Analytics World. In the meanwhile, start by taking a look through the resources listed below on this page.


Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Read this rich, fascinating — surprisingly accessible — introduction by former Columbia University professor and Predictive Analytics World founder Eric Siegel, which reveals the power and perils of predictive analytics, showing how predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime-fighting and boosts sales. More info, excerpts, reviews, and press.

The Dr. Data Show

Watch The Dr. Data Show. In this popular web series, PAW Founder Eric Siegel covers the very best of machine learning and predictive analytics. The first season’s 10 short episodes – educational and entertaining – are available now to “binge watch.” View The Dr. Data Show now

Tutorial Articles

The following short, published articles, written by the conference chair, are a great place to get started.

Advanced Topics

  • Uplift Modeling: Predictive Analytics Can’t Optimize Marketing Decisions Without It
    To drive business decisions for maximal impact, analytical models must predict the marketing influence of each decision on customer buying behavior. Uplift modeling provides the means to do this, improving upon conventional response and churn models that introduce significant risk by optimizing for the wrong thing. This shift is fundamental to empirically driven decision making. This convention-altering white paper, reveals the why and how, and delivers case study results that multiply the ROI of predictive analytics by factors up to 11.
  • Free book chapter: The Seven Practice Areas of Text Analytics
    Presently, text mining is in a loosely organized set of competing technologies with no clear dominance among them. This book chapter organizes text analytics methods as seven complementary practice areas, showing how to select amongst them for your objectives.

Predictive Analytics Training

For more extensive learning, take Predictive Analytics World’s official training seminar, an online e-course on predictive analytics, available on-demand at any time. Training participants earn a hefty discount off Predictive Analytics World registration, amounting to up to half off the training.

One-day training workshops. The Predictive Analytics World conference series provides one-day pre- and post-conference training workshops.

Predictive Analytics World Conference

Predictive Analytics World is the leading event for predictive analytics consumers, managers and commercial practitioners. This conference delivers case studies, expertise and resources over a range of business applications of predictive analytics. For more on this conference’s scope, see About Predictive Analytics World.

Predictive Analytics World for Government is the predictive analytics conference for the government, designed to help agency managers understand how they can apply predictive analytics to more effectively and efficiently accomplish their mission. For more on this conference’s scope, see About Predictive Analytics World for Government.

Deep Learning World Conference

Deep Learning World is the premier conference covering the commercial deployment of deep learning. The event’s mission is to foster breakthroughs in the value-driven operationalization of established deep learning methods.

Predictive Analytics News

Predictive Analytics Times. The predictive analytics professionals’ premier resource, delivering timely, relevant industry-leading content: articles, videos, events, white papers, and community. The only full-scale content portal devoted exclusively to predictive analytics and its commercial deployment, the Predictive Analytics Times has become a standard must-read. Subscribe here. A comprehensive online portal and newsletter for data mining, including predictive analytics.

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Predictive Analytics Informative Interview

View succinct responses from Predictive Analytics World founder Eric Siegel that provide an overview of predictive analytics. Answers to the following questions are provided:

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