Have you seen the press coverage related to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Wiley, February 2013)?

If you're already an expert practitioner, these articles can serve to help ramp up your clients and coworkers.

If your work doesn't connect to data munching in any way, these articles (and the book) are still totally for you. This accessible book has been dubbed "The Freakonomics of big data" that is "Exciting and engaging – reads like a thriller!"

Prediction, Influence, and the Future of Power 

Eric Siegel, The Washington Post, May 9, 2013

How Marketers (and Employers) Know So Much About You 

Anne Fisher, Fortune Magazine, April 17, 2013

Should You Predict Which Employees Will Quit? 

Laura Vanderkam, CBS MoneyWatch, April 5, 2013

Peril, Promise, and the Price of Predictive Technology 

Eric Siegel, The Wall Street Journal's MarketWatch, March 22, 2013

Radio Interview: The Hays Advantage on Bloomberg Radio 

Kathleen Hays & Vonnie Quinn, Bloomberg's The Hays Advantage, March 25, 2013

Book: HP Piloted Program to Predict Which Workers Would Quit 

Joel Schectman, The Wall Street Journal, March 14, 2013

Predictive Analytics is a Goldmine for Startups 

Martin Zwilling, Forbes, March 11, 2013

The Big Data Advantage Can Republicans Catch Up? 

Maureen Mackey, The Fiscal Times, March 6, 2013

Interview With Predictive Analytics Author Eric Siegel 

Phil Simon, The Huffington Post, March 6, 2013

Data Expert Siegel: Digital Analytics Helped Obama Get Re-Elected 

Newsmax, January 25, 2013 (this article includes a video interview)

Big Data a Gold Mine for Jacksonville Startup (PDF – see sidebar) 

Carole Hawkins, Jacksonville Business Journal, Apr 12, 2013

Predictive Analytics Provides Way To 'Proactively Pounce' 

Stephanie Overby, CMO.com, April 11, 2013

… and there is much moreclick here for more press coverage of Predictive Analytics.

See also related videos, reviews, endorsements, and excerpts.