The power to predict who will click, buy, lie or die.

Product Margins I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by  Shakthi Poornima in Product Margins. Here is an excerpt from the review. The power to predict who will click, buy, lie...

Review of Predictive Analytics in The Seattle Post-Intelligencer

I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by The Seattle Post-Intelligencer. Here is an excerpt from the review. Review of Predictive Analytics in The Seattle Post-Intelligencer Can computers...

Are We Puppets in a Wired World?

I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Sue Halpern in The New York Review of Books. Here is an excerpt from the review. … In other words, you are not only what you eat, you are what...