I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Vijay Mehrotra — check it out. A tale of two books on decision-making By Vijay Mehrotra Daniel Kahneman is a psychologist who was...
I originally published this article in Expert Marketer Magazine. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Data matters. It’s the very essence of what we care about. Personal...
I think you'll find this Forbes blog post by David Leinweber of interest!: Prediction Isn't Just About Stocks. Predictive Persuasion David Leinweber, Contributor Prediction isn’t just for the stock market. Trading is just one of many ways to cash...
I originally published this article in WSJ MarketWatch.com. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. The Computer Knows Who You Are Commentary: Peril, promise and the price of predictive...
