Blog

Review of Predictive Analytics in The Seattle Post-Intelligencer

I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by The Seattle Post-Intelligencer. Here is an excerpt from the review. Review of Predictive Analytics in The Seattle Post-Intelligencer Can computers...

Learn from Big Data How to Predict the Future

Business Intelligence Software   I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Doug Lautzenheiser at the Business Intelegence Software blog. Here is an excerpt from the review. Learn from...

Are We Puppets in a Wired World?

I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Sue Halpern in The New York Review of Books. Here is an excerpt from the review. ... In other words, you are not only what you eat, you are what you...

A tale of two books on decision-making

  I was honored to have my book,  Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Vijay Mehrotra — check it out. A tale of two books on decision-making By Vijay Mehrotra Daniel Kahneman is a psychologist who was...

Why I Became a Believer in Artificial Intelligence

Big Think originally published this transcript of my own words. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Why I Became a Believer in Artificial Intelligence I’ve been asked periodically for a...

Data Mine or Data Yours? Info Wars and the Escalating Arms Race

  I originally published this article in Expert Marketer Magazine. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Data matters.  It’s the very essence of what we care about.  Personal...

The Risk of Prejudice in Computerized Prediction

I originally published this article in Profiles in Diversity Journal. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. The Risk of Prejudice in Computerized Prediction Today’s predictive technology...

Prediction Isn’t Just About Stocks. Predictive Persuasion

  I think you'll find this Forbes blog post by David Leinweber of interest!: Prediction Isn't Just About Stocks. Predictive Persuasion David Leinweber, Contributor Prediction isn’t just for the stock market. Trading is just one of many ways to cash...

Siri, You Can Drive My Car

This transcript was originally published in Big Think. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Siri, You Can Drive My Car The main thing that’s going to happen with predictive analytics is that...

Review of “Predictive Analytics” by Stephen Few

I was honored to have my book,  Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Stephen Few -- check it out Predictive Analytics -- Eric Siegel Lights the Way Predictive analytics is one of the most popular IT terms of our...

The Computer Knows Who You Are

  I originally published this article in WSJ MarketWatch.com. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. The Computer Knows Who You Are Commentary: Peril, promise and the price of predictive...

Video Clips Expound Upon Predictive Analytics

Since February's launch of my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, I have participated in a number of video interviews that explore the topic and field of predictive analytics. Here is a sampling:   Bloomberg...