big think

This transcript was originally published in Big Think. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

Siri, You Can Drive My Car

The main thing that’s going to happen with predictive analytics is that it’s just going to become more pervasive.  It’s going to be more ingrained.  It’s going to be used more and more.  We’re already being predicted all the time.  It’s influencing our experience – it’s hard to know how much.

I like to look at the year 2020 and say, “Well, what’s gonna happen when you’re driving to work?”  So one of the things that’s happening now is that your Smartphone is being more integrated with your car.

It either has its own integration to the cell network or you’re just docking your Smartphone. Either way you’re on the Web when you’re driving.  You’re connected.  You’re connected to the Cloud.  You’re connected to the ability to predict.  And this is going to actually affect a whole bunch of things, even just in your first hour of the day commuting to work in a car.  So you try to start the car and it takes some biometric readings and it says, “Hey, that’s not really you.” And it won’t let you start the car to prevent theft of the car.  It gives you recommendations of where to go grab breakfast.  It’s recommending restaurants knowing that you’re going to turn off the recommendations if you don’t like them.  It’s going to reroute your drive based on predictions.  Not just current traffic conditions but predictions of traffic to come – and use that to reroute the way you’re commuting to work.

Click here to read the full article in bigthink.com

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