Have you taken note of this keynote address, coming to Predictive Analytics World San Francisco, March 14-15 2011?

 

Lessons Learned in Predictive Modeling for Ad Targeting

Sugato Basu, Ph.D., Senior Research Scientist, Google

March 14, 2011, 1:30pm-2:15pm

AdWords Quality at Google executes across a rich set of prediction applications in order to meets its business objectives, which include providing a top user experience, achieving a strong ROI for advertisers, and securing revenue for Google. This talk will cover several of these prediction problems, including:

  • Predicting creative quality and landing page quality
  • Estimating ad bounce rate
  • Estimating ad relevance and examination probability

Some of these must apply predictive modeling at a very large scale, involving billions of features and millions of users. This talk will discuss some of the practical lessons learned by the speaker while working on these problems at Google.


 

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