Pre-Conference Workshops: Sunday March 13, 2011 | |
Full-day Workshop
Driving Enterprise Decisions with Business Analytics James Taylor, CEO, Decision Management Solutions Room: Salon 3 |
Full-day Workshop R for Predictive Modeling: A Hands-On Introduction Max Kuhn, Director, Nonclinical Statistics, Pfizer Room: Salon 4 |
DAY 1: Monday March 14, 2011 | ||
10:00am-7:30pm | Exhibit Hall Open | |
7:30am-9:00am | Registration & Breakfast |
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9:00am-9:45am |
Keynote Five Ways Predictive Analytics Cuts Enterprise Risk Eric Siegel, Ph.D., Program Chair, Predictive Analytics World Room: Golden Gate B |
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9:45am-10:05am | Diamond Sponsor Presentation The Hefty Toll of Fraud: How to Leverage Predictive Analytics and Social Network Analysis John C. Brocklebank, Ph.D., VP, SAS Solutions OnDemand Room: Golden Gate B |
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10:05am-10:15am | Platinum Sponsor Presentation Case Study:Using Predictive Analytics To Reduce Credit Risk In Auto Dealer Financing Rado Kotorov Ph.D., Director, SP Management & Competitive Strategy, Information Builders Room: Golden Gate B |
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10:15am-10:35am | Break / Exhibits |
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Track 1: e-Commerce; Thought Leadership | Track 2: Survey Analysis | 10:35am-11:20am |
Case Study: PayPal / eBay
Putting Predictive Analytics into Context: The Analytics Value Chain Piyanka Jain, PayPal Room: Golden Gate B |
Case Study: YMCA Turning Member Satisfaction Surveys into an Actionable Narrative Dean Abbott, Abbott Analytics & Bill Lazarus, Seer Analytics Room:Salon 5 & 6 (Also see Mr. Abbott's full-day workshop) |
11:25am-12:10pm |
Multiple Case Studies: Anheuser-Busch, the SSA, Netflix Data Mining Lessons Learned - Technical & Business - From Applied Projects John Elder, Ph.D., Elder Research Room: Golden Gate B (Also see Dr. Elder's full-day workshop) |
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12:10pm-12:20pm |
Gold Sponsor Presentations: Lightning Round Room: Golden Gate B |
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12:20pm-1:30pm |
Birds of a Feather Lunch / Exhibits Room: Golden Gate A |
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1:30pm-2:15pm |
Keynote Lessons Learned in Predictive Modeling for Ad Targeting Sugato Basu, Ph.D., Senior Research Scientist, Google Room: Golden Gate B |
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2:15pm-2:35pm |
Diamond Sponsor Presentation The Analytical Revolution Colin Shearer, WW Industry Solutions Leader, IBM Room: Golden Gate B |
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Track 1: Crowdsourcing Data Mining | Track 2: Black Box Trading | |
2:40pm-3:25pm |
Case Study: University of Melbourne, Chessmetrics, HPN
Crowdsourcing Data Prediction Anthony Goldbloom, Kaggle Room: Golden Gate B |
Case Study: Cerebellum Capital
Black Box Trading: Analytics in the Land of the Vampire Squid David Andre, Ph.D., Cerebellum Capital Room: Salon 5 & 6 |
Track 1: e-Commerce & HR | Track 2: Fraud Detection | |
3:30pm-3:50pm |
Case Study: Sovereign Bank
Holistic Predictive Analytics Sha Hsing Min, Sovereign Bank Room: Golden Gate B |
Case Study: U.S. Postal Service Office of Inspector General Fighting the Good Fraud Fight Antonia de Medinaceli, Elder Research Room: Salon 5 & 6 |
Track 1: Thought Leader | Track 2: Thought Leadership | |
3:55pm-4:15pm |
Case Study: Health Insurance
Analytics by Industry/Role Jack Phillips, International Institute for Analytics Room: Golden Gate B |
The Art of Predictive Analytics Srikanth Velamakanni, Fractal Analytics Room: Salon 5 & 6 |
4:15pm-4:35pm | Break / Exhibits |
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Track 1: Thought Leader | Track 2: Ensembles; Fraud Detection | |
4:35pm-5:20pm |
Speaker from: Google Making Technologies Intelligent: Data, Patterns, Access, and Architecture Astro Teller, Ph.D., Google Room: Golden Gate B |
Case Study: PayPal/eBay Ensembles for Online Analytic Scoring Engine Michael Murff & Hui Wang, PayPal Room: Salon 5 & 6 |
Track 1: Product Recommendations | Track 2: Uplift Modeling (True-Lift) |
5:25pm-5:45pm |
Case Study: TXU Energy Message Optimization using Discrete Choice Analysis in the Energy Sector Dustin Cannon, TXU Energy John Colias, Decision Analyst, Inc. Room: Golden Gate B |
Speakers from: Fidelity True-Lift Modeling: Mining for the Most Truly Responsive Customers & Prospects Kathleen Kane & Jane Zheng, Fidelity Room: Salon 5 & 6 (Also see the full-day workshop on this topic)
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Track 1: High Technology Retail | ||
5:50pm-6:10pm |
Case Study: Hewlett-Packard Customer Repurchase Analysis - B2B Context: A Bayesian Framework Jerry Shan, Hewlett-Packard Room: Golden Gate B |
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6:10pm-7:30pm | Reception / Exhibits | |
7:30pm-10:00pm |
useR Group Meeting
Featuring David Smith, Vice President of Marketing for Revolution Analytics, and Byron Ellis, Director of Analytics, adBrite Inc. Room: Golden Gate B |
Bay Area SAS Users Group Meeting
Featuring David Bell, State of Calif, Dept of Industrial Relations and William Jackman, Kaiser Permanente Room: Salon 5 & 6 |
DAY 2: Tuesday March 15, 2011 | ||
9:45am-4:30pm | Exhibit Hall Open | |
8:00am-9:00am | Registration & Breakfast |
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9:00am-9:45am |
Keynote The New Quantitative Era: Creating Successful Business Change with Analytics Thomas Davenport, President's Distinguished Professor, Babson College, Author, Competing on Analytics: The New Science of Winning Room: Salon 7 |
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9:45am-10:15am | Break / Exhibits |
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10:15am-11:00am |
Expert Panel Kaboom! Predictive Analytics Hits the Mainstream Panelists: Colin Shearer, WW Industry Solutions Leader, IBM Wayne Thompson, Analytics Product Manager, SAS Andreas Weigend, Ph.D., weigend.com, Former Chief Scientist, Amazon.com Panel moderator: Eric Siegel, Ph.D., Program Chair, Predictive Analytics World Room: Golden Gate B |
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11:00am-11:10am |
Exclusive Announcement The $3 million Heritage Health Prize: New Announcements on Contest Structure Robert O'Keefe, Corporate Senior VP, Heritage Provider Network Room: Golden Gate B |
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11:10am-11:20am | Gold Sponsor Presentations: Lightning Round
Room: Golden Gate B |
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11:25am-12:10pm |
Lab Session: Live Topical Demo Making Predictive Models Count Kaiser Fung, Senior Director of Strategic Analytics, Sirius XM Radio Room: Golden Gate B |
Lab Session: Live Topical Demo Bank On It! Use all your data to maximize customer satisfaction, loyalty and retention Steven Ramirez, CEO, Beyond the Arc Robert Parolin, Technical Manager, IBM Business Analytics Room: Salon 5 & 6 |
12:10pm-1:30pm | Birds of a Feather Lunch / Exhibits Room: Golden Gate A |
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1:30pm-2:15pm | Special Plenary Session The State of the Social Data Revolution Andreas Weigend, Ph.D., weigend.com, Former Chief Scientist, Amazon.com Room: Golden Gate B |
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2:15pm-2:30pm | Sponsor Presentations: Lightning Round
Room: Golden Gate B |
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Track 1: Financial Services & Segmenting | Track 2: Predictive Analytics & Search | 2:35pm-2:55pm |
Case Study: Bank of the West
Effectively Incorporating Internet Data in Customer Value Models Joel Kleinman, Bank of the West Room: Golden Gate B |
Case Study: Orbitz Enhance Business Performance by Applying Analytics to Search Engine Marketing (SEM) Sameer Chopra, Orbitz |
Track 1: Market Forecasting | ||
3:00pm-3:20pm |
Case Study: Eventbrite Market Penetration: Is Your Growth on Track? Tilmann Bruckhaus, Ph.D., Eventbrite Room: Golden Gate B |
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3:20pm-3:55pm | Break / Exhibits | |
Track 1: Financial Service & Social Data | Track 2: Software Lab | |
3:55pm-4:15pm |
Case Study: Bank of America
How Do Peers Evaluate Peer-to-Peer Lending? Aaron Lai, Bank of America Room: Golden Gate B |
Lab Session: Live Topical Demo
Large Scale Predictive Models for Chronic Illness using Fuzzy Logix's In-Database Analytics Technology on Netezza Christopher Hane, Ph.D., Ingenix Partha Sen, Fuzzy Logix Bill Zanine, Netezza, An IBM Company Room: Salon 5 & 6 |
Track 1: Retail & Insurance | Track 2: Social Data: Advanced Methods | |
4:20pm-4:40pm |
Case Study:CA State Automobile Assn. Addressing Analytics Challenges in the Retail and Insurance Industries Noe Tuason, CA State Automobile Assn. Room: Golden Gate B |
Social (Media) Network Analysis with NodeXL Marc Smith, Ph.D., Connected Action Room: Salon 5 & 6 |
Track 1: Deployment: Insurance & Financial | Track 2: Social Data & Telecom | |
4:45pm-5:05pm |
Case Study: Fiserv and Varolii Deploying Analytics with a Rules-Based Infrastructure James Taylor, Decision Management Solutions Room: Golden Gate B (Also see Mr. Taylor's full-day workshop) |
Case Study: Major N. American Telecom Social Networking Data for Churn Analysis David Katz, Dataspora Room: Salon 5 & 6 |
Track 2: Social Gaming & Retention | ||
5:10pm-5:30pm |
Post-Conference Workshops: Wednesday March 16, 2011 | |
The Best and the Worst of Predictive Analytics: Predictive Modeling Methods and Common Data Mining Mistakes John Elder, Ph.D., Elder Research Room: Golden Gate B A & B |
Post-Conference Workshops: Thursday March 17, 2011 | |
Hands-On Predictive Analytics Dean Abbott, President, Abbott Analytics Room: Foothill F |
Post-Conference Workshops: Friday, March 18 & Saturday, March 19, 2011 | |
Net Lift Models: Optimizing the Impact of Your Marketing Kim Larsen, VP of Analytical Insight, Market Share Partners Room: Executive Conference Center, Room 203 |