November 13th 2009 11:46 pm

Keynote Talk in Europe: Predictive Analytics on the Fly – Real-Time Persuasion of Mobile Customers

Here’s info about a keynote I’m giving in December at:

ImageConference: Design for Conversion,
December 11th, 2009 in Amsterdam

There’s no greater potential opportunity than mobile marketing – but there’s no greater challenge. Customers “on the run” are short on time, and short on user interface capacity. An enterprise has got to learn fast which content, offer, creative and product to push to each customer in order to most reliably affect conversion. Enter predictive analytics, who’s very purpose is to find the rules, patterns and models that best match content-to-customer. By optimizing these discoveries over transactional data, your organization literally learns from experience. And by targeting offers, products and retention incentives accordingly, you’re applying what’s been learned.

In this keynote, Dr. Siegel will demonstrate concretely how predictive analytics works, and survey the many value propositions by which applying predictive analytics delivers business value. This is an end-to-end talk, revealing a predictive model’s inner mechanics, as well as the best practices that generates synergy between analytical insight and the creative process.

More about Design for Conversion

Design for Conversion – December 11th, 2009 in Amsterdam, the Netherlands – delivers one of the most engaging conference formats you will ever experience. All attendees become part of a team. So don’t be fooled by the schedule, you will have to work, stand, move and interact the whole day.

This 3rd edition of Design for Conversion will be all about mobile persuasion. Guided by senior conversion professionals teams will work on real life cases. Keynote speakers Scott Weiss (Symbian Foundation), Jerome Nadele (Sagem Wireless) and Eric Siegel (Prediction Impact) will provide insights that take the teams’ ideas on a higher level. At the end of the day, a panel of judges will decide which team is the winner.

Who will attend: mobile professionals, marketers and marketing managers, interaction designers and analytics experts.
150 attendees, 15 teams, 15 team captains, 5 cases, 5 sponsors, 3 keynotes, 2 MC’s, 1 inspiring day and 1 winning team! Be sure to take part in this year’s Design for Conversion on December 11th, 2009 hosted in Amsterdam, the Netherlands.

Click here for more information about Design for Conversion

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