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Predictive Analytics Book: The Power to Predict Who Will Click, Buy, Lie, or Die See video interviews with the author

Awards
"What Nate Silver did for poker and politics, this does for everything else. A broad, well-written book easily accessible to non-nerd readers."

—David Leinweber, author, Nerds on Wall Street: Math, Machines and Wired Markets

"This book is an operating manual for 21st century life. Drawing predictions from big data is at the heart of nearly everything, whether it's in science, business, finance, sports, or politics. And Eric Siegel is the ideal guide."

—Stephen Baker, author, The Numerati and Final Jeopardy: Man vs Machine and the Quest to Know Everything

With a foreword from Thomas H. Davenport, coauthor of Competing on Analytics.

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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Praise for the Book:

"Littered with lively examples..."

— The Financial Times

"A mesmerizing and fascinating study."

— The Seattle Post-Intelligencer

"Siegel is a capable and passionate spokesman with a compelling vision"

— Analytics Magazine

"A must read for the normal lay person"

— Journal of Marketing Analytics

"This is Moneyball for business, government, and healthcare."

— Jim Sterne, founder, eMetrics Summit; chairman, Digital Analytics Association

"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting."

— Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign

"Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read."

— Geoffrey Moore, author, Crossing the Chasm

"The future is right now — you're living in it. Read this book to gain understanding of where we are and where we're headed."

— Roger Craig, record-breaking analytical Jeopardy! champion; CEO, Cotinga

"The Freakonomics of big data."

— Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One

"A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries."

— Anthony Goldbloom, Founder and CEO, Kaggle.com

"Both sophisticated and fully accessible to the non-quantitative reader. It's got great stories, great illustrations, and an entertaining tone."

— From the book's foreword by Thomas H. Davenport, coauthor, Competing on Analytics

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