About Eric Siegel, Author of Predictive Analytics
Eric Siegel, Ph.D., founder of the Predictive Analytics World conference series and executive editor of The Predictive Analytics Times, makes the how and why of predictive analytics understandable and captivating. In addition to being the author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Eric is a former Columbia University professor who used to sing to his students, and a renowned speaker, educator, and leader in the field.
He has appeared on Al Jazeera America, Bloomberg TV and Radio, Business News Network (Canada), Fox News, Israel National Radio, NPR Marketplace, Radio National (Australia), and TheStreet. Eric and his book have been featured in Businessweek, CBS MoneyWatch, Contagious Magazine, The European Business Review, The Financial Times, Forbes, Forrester, Fortune, Harvard Business Review, The Huffington Post, The New York Review of Books, Newsweek, Quartz, Salon, Scientific American, The Seattle Post-Intelligencer, The Wall Street Journal, The Washington Post, and WSJ MarketWatch. Follow him at @predictanalytic.
"A mesmerizing and fascinating study."
— The Seattle Post-Intelligencer
"This is Moneyball for business, government, and healthcare."
— Jim Sterne, founder, eMetrics Summit; chairman, Digital Analytics Association
"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting."
— Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign
"Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read."
— Geoffrey Moore, author, Crossing the Chasm
"The Freakonomics of big data."
— Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One
"The future is right now — you're living in it. Read this book to gain understanding of where we are and where we're headed."
— Roger Craig, record-breaking analytical Jeopardy! champion; CEO, Cotinga
"Littered with lively examples..."
— The Financial Times
"Siegel is a capable and passionate spokesman with a compelling vision..."
— Analytics Magazine
"A must read for the normal lay person..."
— Journal of Marketing Analytics
"A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries."
— Anthony Goldbloom, Founder and CEO, Kaggle.com
"Both sophisticated and fully accessible to the non-quantitative reader. It's got great stories, great illustrations, and an entertaining tone."
— From the book's foreword by Thomas H. Davenport, coauthor, Competing on Analytics