Mobile marketing technology offers opportunities to enhance the customer experience. The marketing world is awash in acronyms and terms that reflect the technological changes practitioners are facing today. One common acronym—CRM, or customer relationship management—revolves around the theme of customer experience. It highlights the notion that the customer is king—though that philosophy has been a […]

 In anticipation of his upcoming conference presentation, What Millennial Employees Actually Value:  Lessons from Predictive Modeling, at Predictive Analytics World for Business Las Vegas, June 3-7, 2018, we asked Tauseef Rahman, Principal, Workforce Strategy & Analytics at Mercer, a few questions about his work in predictive analytics. Q: In our interview with your co-presenter, Haig […]

 The problem of monetizing Big Data, or improving its usefulness in decision-making, stands out in every forward-looking organization today. To solve it, as everyone knows by now, it is not enough to store or manage it. We must analyze.  Hence, the term—what else? —“Big Data Analytics” (BDA). Yet in spite of the overwhelming need for […]

 Originally published by Big Think For more content on government applications of predictive analtyics, attend Predictive Analytics World for Government, Sept 18-19, 2018 in Washington, DC. As predictive analytics advances decision making across the public and private sectors, nowhere could this prove more important – nor more risky – than in law enforcement. If the […]

 In anticipation of his upcoming conference presentation at Predictive Analytics World for Healthcare Las Vegas, June 3-7, 2-18, we asked Benjamin Cleveland, Data Scientist at UnityPoint Health, a few questions about incorporating predictive analytics into healthcare. Catch a glimpse of his co-presentation, From When You Arrive to After You Leave:  Integrating Predictive Models into a Cross […]

 With much of the latest discussion focused on the latest techniques in machine learning  and in particular deep learning, the significant benefits of machine learning and deep learning are now a public reality. Yet, machine learning in effect represents the predictive analytics techniques that have been used for many years by data scientists.  Furthermore, data […]

 In anticipation of her upcoming conference co-presentation at Predictive Analytics World for Healthcare Las Vegas, June 3-7, 2-18, we asked Ashley Walsh, Director of Client Services at LeanTaas, a few questions about incorporating predictive analytics into healthcare. Catch a glimpse of her co-presentation, Push Instead of Pull: Using Predictive Analytics, Machine Learning, and Cloud and Mobile […]