Dr. Eric Siegel cuts through the buzzwords surrounding predictive analytics to reveal what it is, how it works, and how it is driving major improvements in business—including in demand forecasting. He discusses the persuasion paradox, reveals how companies can get started in predictive analytics, and dispels the myth that all consumers of this technology […]

 For more from Dr. Elder, join Predictive Analytics World Las Vegas, May 31-June 4, 2020.   Elder Research has solved many challenging and previously unsolved technical problems in a wide variety of fields for Government, Commercial and Investment clients, including fraud prevention, insider threat discovery, image recognition, text mining, and oil and gas discovery. But […]

 The movie “Being There” may seem like an odd theme on an article concerning data science entrepreneurship. Yet, this movie highlights certain characteristics which are essential to success as an entrepreneur within all disciplines including data science. In the movie, Peter Sellers is the main character who is recognized as having an expertise which in […]

  One of the most fundamental contributions we can make as consultants is to help our clients ask the right questions of their data. We’re often asked to help solve problems that turn out to be too broadly or too narrowly defined—or are not aligned with achieving business goals or eliminating pain points. I often […]

 The development and application of predictive analytics solutions for organizations is not new, particularly in the area of consumer behavior. Models have been built since the end of the Second World War to predict consumer behavior with the first models being used to predict credit card loss. Direct marketers embraced these same principles and many […]

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