By: Sam Koslowsky, Senior Analytic Consultant, Harte Hanks A key metric that marketers track involves customer life time value. With the proliferation of segment managers, and the availability of ‘BIG’ data, there has been an ever-increasing need to both evaluate and model this all-important measure.  The old 80/20 (or perhaps 90/10) rule maintains that the […]

 By: Jeff Deal, Conference Chair, Predictive Analytics World for Healthcare In anticipation of their upcoming conference presentation at Predictive Analytics World for Healthcare Las Vegas, June 16-20, 2019, we asked Steve Lamb, Principal at IPM.ai and Dan Fisher, VP Life Sciences at Swoop, a few questions about their deployment of predictive analytics. Catch a glimpse of their […]

 By: Steven Ramirez, Conference Chair, Predictive Analytics World for Industry 4.0 In anticipation of his upcoming conference presentation at Predictive Analytics World for Industry 4.0 Las Vegas, June 16-20, 2019, we asked Greg Stevens, Manager, Advanced Analytics at Vistra Energy, a few questions about their deployment of predictive analytics. Catch a glimpse of his presentation, Leveraging Analytics […]

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 By: Jeff Deal, Conference Chair, Predictive Analytics World for Healthcare In anticipation of their upcoming conference presentation at Predictive Analytics World for Healthcare Las Vegas, June 16-20, 2019, we asked Chip Hart, Physician’s Computer Company and Karl Rexer, Rexer Analytics, a few questions about their deployment of predictive analytics. Catch a glimpse of their presentation, Is My Patient […]

 By: Jeff Deal, Conference Chair, Predictive Analytics World for Healthcare In anticipation of their upcoming conference presentation at Predictive Analytics World for Healthcare Las Vegas, June 16-20, 2019, we asked Casey Gentry, Senior Manager Engineering/Analytics and Jamie Netherton, Senior Analyst at Acxiom, a few questions about their deployment of predictive analytics. Catch a glimpse of their presentation, The Ethical […]