Machine Learning Times
Machine Learning Times
Three Best Practices for Unilever’s Global Analytics Initiatives
    This article from Morgan Vawter, Global Vice...
Getting Machine Learning Projects from Idea to Execution
 Originally published in Harvard Business Review Machine learning might...
Eric Siegel on Bloomberg Businessweek
  Listen to Eric Siegel, former Columbia University Professor,...
Effective Machine Learning Needs Leadership — Not AI Hype
 Originally published in BigThink, Feb 12, 2024.  Excerpted from The...

2 months ago
Calculating Customer Potential with Share of Wallet

 No question about it: We, as consumers have our favorites, and as a marketer, you would certainly hope that your establishment will be top of mind when shopping decisions are being made. The fact is that while a consumer might enjoy transacting with you, if they like your competitor somewhat more, you may be in for trouble – lost sales. Yes, you may be capturing a portion of a shoppers spending. That is certainly a good thing. But that same customer is purchasing similar items at a competitor. The proportion of money that a consumer spends on a

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