Yes, we’ve all heard the slogan, “get the right product to the right person at the right time.” While practitioners have varied thoughts on how to attain this objective, there does exist, at least one tactic, that most managers agree upon. Let me explain. I spend a lot of time at my desk, and it
In anticipation of his upcoming presentation at Predictive Analytics World Business, part of Machine Learning Week Las Vegas, June 18-22, 2023, Sam Koslowsky, Senior Analytic Consultant at Harte Hanks, provided a brief video overview of his PAW...
A reasonable credit score and its accompanying benefits provide an avenue for success today, far more than it has in the past. Of course, looking for a home, or a new car, or that premium credit card,...
Isn’t it satisfying to find a tool that makes our analytic lives easier? Have you ever wondered whether it’s possible to display the results of an analysis visually so that insight can be gleaned quickly? Have you...
You have been invited to serve as a juror in a criminal related case. After hearing testimony, the presiding judge offers a summary of the proceeding. “Evaluate the evidence,” he declares. Whether it was an eyewitness account,...
Models predicting the potential spread of the COVID-19 pandemic have become a fixture of American life. Many of these models use typical demographic data, coupled with underlying medical conditions, infection rates, etc. Indeed, the spread of this...
Of all the analytic tools that are available to the researcher, perhaps cross tabulations are the most common. A crosstab is nothing more than a table showing the relationship between two or more variables. Where the table only shows...
You’re finally upgrading to a top of the line smartphone. It has the features you desire, and you’re ready to pay for it. “Wait a minute,” the sales associate states. “You might want to consider an extended...
The performance of prediction models can be judged using a variety of methods and metrics. Some years ago, I was challenged to arrive at a set of rules that would provide both the analyst and marketer guidance...
While I have spent most of my career exploring and leveraging data science, and its associated rigorous analytics, only in the past decade or so have so many managers accepted the obvious- that data driven decision making...
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