No question about it: We, as consumers have our favorites, and as a marketer, you would certainly hope that your establishment will be top of mind when shopping decisions are being made. The fact is that while a consumer might enjoy transacting with you, if they like your competitor somewhat more, you may be in
Your firm is growing rapidly, and to maintain pace, talent acquisition managers are searching for innovative approaches to attract, keep and satisfy qualified candidates. You see, less qualified applicants are creeping in, employee turnover is as high...
So, you just received your shiny new smart watch. You’ve read the accompanying instructions, and are about to begin using your new device. But alas-there’s a problem. It won’t turn on. So, you play around with it...
Yes, we’ve all heard the slogan, “get the right product to the right person at the right time.” While practitioners have varied thoughts on how to attain this objective, there does exist, at least one tactic, that...
In anticipation of his upcoming presentation at Predictive Analytics World Business, part of Machine Learning Week Las Vegas, June 18-22, 2023, Sam Koslowsky, Senior Analytic Consultant at Harte Hanks, provided a brief video overview of his PAW...
A reasonable credit score and its accompanying benefits provide an avenue for success today, far more than it has in the past. Of course, looking for a home, or a new car, or that premium credit card,...
Isn’t it satisfying to find a tool that makes our analytic lives easier? Have you ever wondered whether it’s possible to display the results of an analysis visually so that insight can be gleaned quickly? Have you...
You have been invited to serve as a juror in a criminal related case. After hearing testimony, the presiding judge offers a summary of the proceeding. “Evaluate the evidence,” he declares. Whether it was an eyewitness account,...
Models predicting the potential spread of the COVID-19 pandemic have become a fixture of American life. Many of these models use typical demographic data, coupled with underlying medical conditions, infection rates, etc. Indeed, the spread of this...
Of all the analytic tools that are available to the researcher, perhaps cross tabulations are the most common. A crosstab is nothing more than a table showing the relationship between two or more variables. Where the table only shows...
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