By: Sam Koslowsky, Senior Analytic Consultant,
Harte Hanks
Isn’t it satisfying to find a tool that makes our analytic lives easier? Have you ever wondered whether it’s possible to display the results of an analysis visually so that insight can be gleaned quickly? Have you ever seen a large table with plenty of numbers, and you are just at a loss on how to clarify what you are looking at? What approach makes interpretation stress-free? Take the case reported in the International Journal of Market Research. Below is a small selection of data that was used to determine attributes and descriptors associated with well-known brands. Responses
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