By: Sam Koslowsky, Senior Analytic Consultant, Harte Hanks
Yes, we’ve all heard the slogan, “get the right product to the right person at the right time.” While practitioners have varied thoughts on how to attain this objective, there does exist, at least one tactic, that most managers agree upon. Let me explain. I spend a lot of time at my desk, and it was time to purchase a new office chair. I proceeded to Wayfair.com, and found, what I considered to be, a reasonably priced good quality chair. I was pleased. Below is the product I was interested in. After placing the item in my ‘basket’,
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