Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
Data Analytics in Higher Education
 Universities confront many of the same marketing challenges as...
How Generative AI Helps Predictive AI
 Originally published in Forbes, August 21, 2024 This is the...
4 Ways Machine Learning Can Perpetuate Injustice and What to Do About It
 Originally published in Built In, July 12, 2024 When ML...
The Great AI Myth: These 3 Misconceptions Fuel It
 Originally published in Forbes, July 29, 2024 The hottest thing...

customer predictive analytics

Calculating Customer Potential with Share of Wallet

 No question about it: We, as consumers have our favorites, and as a marketer, you would certainly hope that your establishment will be top of mind when shopping decisions are being made. The fact is that while a consumer might enjoy transacting with you, if they like your competitor somewhat more, you may be in

Predictive Analytics for the Call Center

 So, you just received your shiny new smart watch. You’ve read the accompanying instructions, and are about to begin using your new device. But alas-there’s a problem. It won’t turn on. So, you play around with it...