Professional Videos from Author Eric Siegel

(See also Eric's unprofessional geek rap video)

National Geographic Breakthrough:

Full episode ($2.00 paywall)

Keynote - Two advanced topics in predictive analytics:

Eric Siegel is available for select lectures

Harvard Business Review - interview:


Keynote intro to predictive analytics - seven minute sample:

See also:
- Full 26-minute version of the above (Cape Town's Mammoth BI)
- Keynote: The Persuasion Effect (Predictive Analytics World)

Eric Siegel is available for select lectures

Bloomberg TV - Predictive Analytics in Four Minutes:

Click here for a partial retraction regarding the Chase example mentioned

News interview concerning privacy and pregnancy-prediction:

Interview on TheStreet:

Big Think - Overview:

Big Think - An Intelligent Machine:

News interview - Obama campaign used persuasion modeling:

Modern Workplace episode, "How to Turn Data into Success":

Interview - Why is predictive analytics important, did Nate Silver use it, is it a "big data" thing, and more:

Why is it important?
Isn't it impossible?
Is it a big data thing?
Did Nate Silver use it?
Does it invade privacy?
What're the hot trends?
What's the coolest thing?

Uplift modeling - predicting not behavior but, rather, predicting whether behavior is influencable:

See also this article on uplift modeling by Eric Siegel

Forrester - where are we in predictive analytics' adoption?

Forrester - persuasion modeling for Obama and for marketing:

Forrester - Will privacy concerns stunt the power of predictive analytics?

Does predictive analytics only serve corporations, or is it of value to us as consumers as well?

Social Media Today - Trends, big data, and the future of predictive analytics:

Interview on Israel National Radio:

Interview on Carpe Datum Rx:

Comprehensive, Full Hour Audio Interview:

Hot topics in predictive analytics:

Making use of predictive analytics:

Opening intro for a University of California course (popular, with 62,000 views):

Intro to predictive analytics - a detailed look at how it works, and fielding questions on bootrapping a career in the field:

UC Irvine interviews Eric Siegel about the book's updated edition:

Other questions about predictive analytics:

Interview - IEEE Techwise Conversations:

Take the author's online, on-demand course, "Predictive Analytics Applied," and get the book for free:




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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Geek Rap Video

Praise for the Book:

"A mesmerizing and fascinating study."

— The Seattle Post-Intelligencer

"This is Moneyball for business, government, and healthcare."

— Jim Sterne, founder, eMetrics Summit; chairman, Digital Analytics Association

"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting."

— Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign

"Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read."

— Geoffrey Moore, author, Crossing the Chasm

"The Freakonomics of big data."

— Stein Kretsinger, founding executive of; former lead analyst at Capital One

"The future is right now — you're living in it. Read this book to gain understanding of where we are and where we're headed."

— Roger Craig, record-breaking analytical Jeopardy! champion; CEO, Cotinga

"Littered with lively examples..."

— The Financial Times

"Siegel is a capable and passionate spokesman with a compelling vision..."

— Analytics Magazine

"A must read for the normal lay person..."

— Journal of Marketing Analytics

"A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries."

— Anthony Goldbloom, Founder and CEO,

"Both sophisticated and fully accessible to the non-quantitative reader. It's got great stories, great illustrations, and an entertaining tone."

— From the book's foreword by Thomas H. Davenport, coauthor, Competing on Analytics

More endorsements

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