Videos from author Eric Siegel

See also this video of Eric's keynote address

Eric Siegel is available for select lectures. About Eric




Interview - Why is predictive analytics important, did Nate Silver use it, is it a "big data" thing, and more:


Why is it important?
Isn't it impossible?
Is it a big data thing?
Did Nate Silver use it?
Does it invade privacy?
What're the hot trends?
What's the coolest thing?





Bloomberg TV - Predictive Analytics in Four Minutes:


Click here for a partial retraction regarding the Chase example mentioned




News interview concerning privacy and pregnancy-prediction:






Interview on Canada's Business News Network:






Interview on The Street:






Big Think - Overview:






Big Think - An Intelligent Machine:






News interview - Obama campaign used persuasion modeling:






How uplift modeling's value comes not from predicting our behavior, but instead predicting whether that behavior can be influenced:


See also this article on uplift modeling by Eric Siegel





Forrester - where are we in predictive analytics' adoption?






Forrester - persuasion modeling for Obama and for marketing:






Forrester - Will privacy concerns stunt the power of predictive analytics?






Social Media Today - Trends, big data, and the future of predictive analytics:






Interview on Israel National Radio:






Interview on Carpe Datum Rx:






Comprehensive, Full Hour Audio Interview:






Hot topics in predictive analytics:






Making use of predictive analytics:






Intro to predictive analytics - a detailed look at how it works, and fielding questions on bootrapping a career in the field:






Other questions about predictive analytics:






Interview - IEEE Techwise Conversations:






Take the author's online, on-demand course, "Predictive Analytics Applied," and get the book for free:


 

 

 

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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Praise for the Book:

"Littered with lively examples..."

— The Financial Times

"A mesmerizing and fascinating study."

— The Seattle Post-Intelligencer

"Siegel is a capable and passionate spokesman with a compelling vision"

— Analytics Magazine

"A must read for the normal lay person"

— Journal of Marketing Analytics

"This is Moneyball for business, government, and healthcare."

— Jim Sterne, founder, eMetrics Summit; chairman, Digital Analytics Association

"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting."

— Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign

"Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read."

— Geoffrey Moore, author, Crossing the Chasm

"The future is right now — you're living in it. Read this book to gain understanding of where we are and where we're headed."

— Roger Craig, record-breaking analytical Jeopardy! champion; CEO, Cotinga

"The Freakonomics of big data."

— Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One

"A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries."

— Anthony Goldbloom, Founder and CEO, Kaggle.com

"Both sophisticated and fully accessible to the non-quantitative reader. It's got great stories, great illustrations, and an entertaining tone."

— From the book's foreword by Thomas H. Davenport, coauthor, Competing on Analytics

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