Predictive Analytics in the Press - Articles About the Book
Prediction, Influence, and the Future of Power
Eric Siegel, The Washington Post, May 9, 2013
How Marketers (and Employers) Know So Much About You
Anne Fisher, Fortune Magazine, April 17, 2013
Should You Predict Which Employees Will Quit?
Laura Vanderkam, CBS MoneyWatch, April 5, 2013
Peril, Promise, and the Price of Predictive Technology
Eric Siegel, The Wall Street Journal's MarketWatch, March 22, 2013
Radio Interview: The Hays Advantage on Bloomberg Radio
Kathleen Hays & Vonnie Quinn, Bloomberg's The Hays Advantage, March 25, 2013
Book: HP Piloted Program to Predict Which Workers Would Quit
Joel Schectman, The Wall Street Journal, March 14, 2013
Predictive Analytics is a Goldmine for Startups
Martin Zwilling, Forbes, March 11, 2013
The Big Data Advantage Can Republicans Catch Up?
Maureen Mackey, The Fiscal Times, March 6, 2013
Interview With Predictive Analytics Author Eric Siegel
Phil Simon, The Huffington Post, March 6, 2013
Data Expert Siegel: Digital Analytics Helped Obama Get Re-Elected
Newsmax, January 25, 2013 (this article includes a video interview)
Big Data a Gold Mine for Jacksonville Startup (PDF - see sidebar)
Carole Hawkins, Jacksonville Business Journal, Apr 12, 2013
Predictive Analytics Provides Way To 'Proactively Pounce'
Stephanie Overby, CMO.com, April 11, 2013
The Rise of Predictive Analytics: Inside Scoop with Eric Siegel
Bob Thompson, CustomerThink, April 2, 2013
Predictive Power: Who Will Click, Buy, Lie or Die? - Overviews PA's Five Effects
Beth Schultz, All Analytics, April 4, 2013
Predictive Analytics Unlocks Big Data
Ned Smith, Business News Daily, April 12, 2013
Obama Digital Team Heads to Private Sector (free membership required)
Emily Steel, The Financial Times, March 27, 2013
Best Sellers on Predictive Analytics
Mike Gualtieri, Information Management and Forrester, March 21, 2013
Big Data Equals Big Innovation
Todd Schnick & Todd Youngblood, Business Transformation Radio, March 27, 2013
A Hunch on Predictive Analytics
Justin Kern, Information Management, February 28, 2013
Businessweek's haiku poem about Eric Siegel's book Predictive Analytics
Business Book Haiku, Businessweek, February 14, 2013
Marketers Get Some Machine Learning
Al Urbanski, Direct Marketing News, March 28, 2013
Predictive Analytics: Changing the Game Without the Hype and Spin
Don Tennant, ITBusinessEdge, March 18, 2013
The Surprising Predictive Power of Analytics
Skip Prichard, Leadership Insights, April 18, 2013
Predictive Analytics: Making Data Valuable
Michael McKinney, LeadershipNow, March 7, 2013
Your Favorite Stores Know You All Too Well
Steven Cherry, IEEE Spectrum Techwise Conversations, March 30, 2012
Targeted Marketing In Your Womb, Digital Product Placement, Pervasive Gaming
Marc Fennell, Australian Broadcasting Corporation's Radio National, February 26, 2012
Will Big Data and Big Money Mean Big Trouble?
Warren Olney, KCRW (NPR affiliate), April 2, 2012
Reviews of Predictive Analytics by book critics:
Robert Nisbet, Ph.D., University of California Irvine
Wayne Hurlbert, Blog Business World
Conny Crisalli, Book Pleasures
Patricia Faulhaber, The Seattle Post-Intelligencer
See also customer reviews on Amazon and other endorsements
Articles by the author of Predictive Analytics:
Five Reasons Siegel's Book "Predictive Analytics" Matters to Experts
Eric Siegel, Predictive Analytics Times (also on Optimization Today)
Prediction, Influence, and the Future of Power
Eric Siegel, The Washington Post, May 9, 2013
Peril, Promise, and the Price of Predictive Technology
Eric Siegel, The Wall Street Journal's MarketWatch
Team Obama Mastered the Science of Mass Persuasion—And Won
Eric Siegel (also on Big Think, Truthout, The Moderate Voice, Business 2 Community)
Obama Camp Reveals How They Scientifically Persuaded Millions of Voters
Eric Siegel, The Fiscal Times
Deathwatch: Five Reasons Organizations Predict When You Will Die
Eric Siegel, Analytical Worlds Blog (also on Smart Blogs)
Predicting Lying and Predicting Dying
Eric Siegel, The Knowledge Exchange
The Risk of Prejudice in Computerized Prediction
Eric Siegel, Profiles in Diversity Journal, May 9, 2013
Preface: What is the occupational hazard of predictive analytics?
Eric Siegel, Predictive Analytics Times (also on Business 2 Community)
Afterword: The Future of Prediction—Predictive Analytics in 2020
Eric Siegel, Big Think (also on SmallBizTechnology and Yahoo! Small Business)
Click here to read author Eric Siegel's blog
For more articles for business users, see the Predictive Analytics Guide
Media resources
Book info and graphics for media usage
