Predictive Analytics in the Press - Articles About the Book:

Prediction, Influence, and the Future of Power
Eric Siegel, The Washington Post, May 9, 2013

How Marketers (and Employers) Know So Much About You
Anne Fisher, Fortune Magazine, April 17, 2013

Should You Predict Which Employees Will Quit?
Laura Vanderkam, CBS MoneyWatch, April 5, 2013

Peril, Promise, and the Price of Predictive Technology
Eric Siegel, The Wall Street Journal's MarketWatch, March 22, 2013

Radio Interview: The Hays Advantage on Bloomberg Radio
Kathleen Hays & Vonnie Quinn, Bloomberg's The Hays Advantage, March 25, 2013

Book: HP Piloted Program to Predict Which Workers Would Quit
Joel Schectman, The Wall Street Journal, March 14, 2013

Predictive Analytics is a Goldmine for Startups
Martin Zwilling, Forbes, March 11, 2013

Want to Know When You'll Die? 'Big Data' Could Tell You
Erika Hayasaki, Newsweek, July 24, 2014 (Spanish version)

The Big Data Advantage Can Republicans Catch Up?
Maureen Mackey, The Fiscal Times, March 6, 2013

Interview With Predictive Analytics Author Eric Siegel
Phil Simon, The Huffington Post, March 6, 2013

Data Expert Siegel: Digital Analytics Helped Obama Get Re-Elected
Newsmax, January 25, 2013 (this article includes a video interview)

Predictive Analytics: The Power to Predict Human Behavior
Joe Wolverton, The New American, June 9, 2013

Is Predictive Analytics Insidious? National Radio Interview
Ken Levine, The Marilu Henner Radio Show, August 7, 2014

What the NSA Can't Do with Your Data (Probably)
Adam Mazmanian, Federal Computer Week, Jun 12, 2013

Why Data Analysts Can Peer Into Your Future
Maureen MacKey, The Fiscal Times, June 12, 2013

Will Predictive Analytics Decide September's Federal Election (in Australia)?
Matt Shea, The Vine (Australia), June 17, 2013

Big Data a Gold Mine for Jacksonville Startup (see sidebar)
Carole Hawkins, Jacksonville Business Journal, Apr 12, 2013

Information Explosion: Big Predictions for Big Data for Community Banks
Kelly Pike, Independent Banker October 30, 2013

Predictive Analytics' New Wave
Katherine Heires, Risk News (by Global Assoc of Risk Professionals), Jan 30, 2014

Predictive Analytics and Your Privacy
Barry List, INFORMS podcasts, December 5th, 2013

Eric Siegel: An Interview by Bob Morris
Bob Morris, Blogging on Business, January 27, 2014

The Future of Data Analytics and Mobile Business
Edward Tan, Kontagent Kaleidoscope, October 16, 2013

Predictive Analytics World Founder Explains How Uplift Modeling Works
Craig Stedman, TechTarget, December 3, 2013

Elementary, Watson: The Rise of the Anthropomorphic Machine
Big Think Editors, Big Think, November 17, 2013

Half-Hour Audio Interview: Deploying Predictive Analytics Responsibly
Moe Abdou, 33voices, May 2013

Helping Educational Institutions: Predictive Analytics Head to Class
James Connolly, Big Data Republic, May 17, 2013

The Power of Prediction: Turning Predictive Analytics into Meaningful Metrics
Nancy Pekala, American Marketing Association, March 2013

Tying Predictive to Financial Performance
Bonnie Graham, SAP Game-Changers Radio, June 4, 2013

Uplift Modeling: The Next Stage in the Predictive Analytics Process
Emma Preslar, SearchBusinessAnalytics, October 17, 2013

What's the NSA Picking Out of Your Phone Calls? Just "Unvolnteered Truths"
Andrew Couts, Digital Trends, August 31, 2013

In Conversation with Eric Siegel: Author "Predictive Analytics"
Roopam Upadhyay, YOU CANalytics, May 15, 2014

Top Techie College Commencement Speakers: 2014
Bob Brown, NetworkWorld, April 14, 2014

Advice at Graduation Ceremony: "Geek Out"
Leah Burrows, Brandeis NOW, May 18, 2014

Did Target Really Predict a Teen's Pregnancy? The Inside Story
Gregory Piatetsky, KDnuggets, May 9, 2014

Human Element Improves Predictive Analytics Success
Ellis Booker, Data Informed, July 7, 2014

Predictive Analytics Promises Major Improvements in Safety, Retention
Max Heine, Commercial Carrier Journal, June 2014

Eric Siegel Explains Predictive Analytics (7 minute podcast)
Max Heine, Overdrive Radio, April 25, 2014

Best Books on Business Intelligence
Partha Sarathi, Big Data Made Simple, July 23, 2014

What Big Data Really Means
Arunima Rajan, personal blog, February 19, 2014

NAPSLO Attendees Learn about Predictive Analytics as a Tool
Judy Greenwald, Business Insurance, March 10, 2014

University of Rochester's Big Data Research Could Be Big Deal for Us
Patrick Burke, Democrat and Chronicle, October 24, 2013

The Number Crunchers (Paywall - p. 34-38)
Wing Sze Tang, Marketing Magazine, August 19, 2013

Interview: What Has Been the Response to Your Book?
Ajay Ohri, Decisionstats, August 14, 2013

Radio Clip About Predictive Analytics Ethics, Obama Campaign's Usage, the NSA
Bill Simmon and The Rachel Maddow Show's Steve Benen, Poli-Sci-Fi Radio, Aug 4, 2013

Analytics Power Player: Interview with Eric Siegel
Peter Horner, Analytics magazine, August 13, 2013

Understanding Predictive Analytics: A Spotlight Q&A with Eric Siegel
Ron Powell, BeyeNETWORK, August 14, 2013

Customer Strategy - How Will You Utilize Predictive Analytics?
Karen Thomas-Bland, Big Data Startups, August 12, 2013

Predictive Analytics: A Proven Path to Marketing Success
Norene Lewis, Connections, July 31, 2013

Business Leaders' Responsibility With Predictive Analytics
Business, August 1, 2013

Do Analytics Provide the Power to Predict? (Full podcast, PDF transcript)
Joe Dager, Business901, September 5, 2013

Predictive Analytics Provides Way To 'Proactively Pounce'
Stephanie Overby,, April 11, 2013

The Rise of Predictive Analytics: Inside Scoop with Eric Siegel
Bob Thompson, CustomerThink, April 2, 2013

Predictive Power: Who Will Click, Buy, Lie or Die? - Overviews PA's Five Effects
Beth Schultz, All Analytics, April 4, 2013

Merging Big Data Streams Could Create Mission Control for Healthcare
Mark Tobias, MedCity News, May 29, 2013

How Predictive Analytics Rule Our World
Fahmida Rashid, Slashdot, May 23, 2013

Why Predictive Analytics Matters
Nadia Cameron, CMO (Australia), April 30, 2013

Predictive Analytics Unlocks Big Data
Ned Smith, Business News Daily, April 12, 2013 (also in Fox Business)

Obama Digital Team Heads to Private Sector (free membership required)
Emily Steel, The Financial Times, March 27, 2013

Best Sellers on Predictive Analytics
Mike Gualtieri, Information Management and Forrester, March 21, 2013

Big Data Equals Big Innovation
Todd Schnick & Todd Youngblood, Business Transformation Radio, March 27, 2013

A Hunch on Predictive Analytics
Justin Kern, Information Management, February 28, 2013

Businessweek's haiku poem about Eric Siegel's book Predictive Analytics
Business Book Haiku, Businessweek, February 14, 2013

Marketers Get Some Machine Learning
Al Urbanski, Direct Marketing News, March 28, 2013

Predictive Analytics: Changing the Game Without the Hype and Spin
Don Tennant, ITBusinessEdge, March 18, 2013

The Surprising Predictive Power of Analytics
Skip Prichard, Leadership Insights, April 18, 2013

I Could Not Have Predicted These Answers (Interview with Eric Siegel)
Jim Sterne, eMetrics Summit Blog, July 1, 2013

Predictive Analytics: Making Data Valuable
Michael McKinney, LeadershipNow, March 7, 2013

Prediction Isn't Just About Stocks. Predictive Persuasion
David Leinweber, Forbes, September 12, 2013

Deathtrap: Overlearning in Predictive Analtyics
Fern Halper, Data Makes the Wold Go 'Round, September 11, 2013

Predictive Analytics for Market Researchers
Jeffrey Henning, Research Access, October 22, 2013

The Future of Data Analytics and Mobile Business
Edward Tan, Kontagent Kaleidoscope, October 16, 2013

10 Tips For A Successful Predictive Analytics Project
Koen Havlik, Big Data Startups, September 2, 2013

Using Your Most Valuable Asset to Retain Your Least Available Resource
E.G. Nadhan, Journey through Enterprise IT Services, March 21, 2013

Why Is Predictive Analytics Important?
Vignesh Subramanyan, Business 2 Community, September 9, 2013

Predictive Analytics Shine a Light on the Future
Karyl Scott, CITEworld, August 29, 2013

Your Favorite Stores Know You All Too Well
Steven Cherry, IEEE Spectrum Techwise Conversations, March 30, 2012

Targeted Marketing In Your Womb, Digital Product Placement, Pervasive Gaming
Marc Fennell, Australian Broadcasting Corporation's Radio National, February 26, 2012

Will Big Data and Big Money Mean Big Trouble?
Warren Olney, KCRW (NPR affiliate), April 2, 2012

Big Data Isn't Always Better Data; The Role of Predictive Analytics
Steven Tedjamulia, Predictive Science, February 6, 2014

Analytics Is Not "Weird, Difficult or Boring"
Anne Milley, JMP Blog, February 7, 2014

Predictive Analytics, Moneyball and Einstein: Predicting Who Will Drop Out
David Michaelis, aNewDomain, February 24, 2014

Top 25: What Corporate America Is Reading, March 2014
800-CEO-READ, The Sacramento Bee, April 10, 2014

The Power of Big Data - What It Means for Healthcare
Debbie Reczynski, Healthcare Strategy Alert, March 1, 2014

Making Friends with "Big Data" with Dr. Eric Siegel (Entertainment Industry)
Peter Petro, The Art of Music LA, March 14, 2014

Book Reviews of Predictive Analytics:

Emma Jacobs, The Financial Times

Sue Halpern, The New York Review of Books

Patricia Faulhaber, The Seattle Post-Intelligencer

Alden Hayashi, MIT Sloan Management Review

Richard Boire, Journal of Marketing Analytics

Vijay Mehrotra, Analytics Magazine

Irene Roth, The Seattle Post-Intelligencer

Pierre DeBois, Small Business Trends

Stephen Few, Visual Business Intelligence

Robert Nisbet, Ph.D., University of California Irvine

Wayne Hurlbert, Blog Business World

Thomas LaRock, SQLRockstar

Andy Hines, Hinesight

Sanchita Lobo, Jigsaw Academy Blog

Jim Estill, General Sentiment

Conny Crisalli, Book Pleasures

Ajay Ohri, Decision Stats

Kaiser Fung, Numbers Rule Your World

Dan Goldgeier, AdPulp

Ywan van Loon, Lean Startup

Brenda Jubin, Seeking Alpha

Helen Gallagher, Blogcritics

Ann Stanmore, Goodreads

Sandro Saitta, Data Mining Research

Dave Goetz, Business 2 Community

Patrick Tucker, The Futurist

Laura Gardner, Brandeis Magazine

Shakthi Poornima, Product Margins

Doug Lautzenheiser, BI Software

Ashutosh Nandeshwar, "Interesting" Is Not Actionable

Carl Clark, CogBooks

Seewon Ryu, Healthcare Informatics Research (South Korea)

Ken Kong,

Seth Miller, Magnet Media Labs

Jaap Vink, KDNuggets Group on LinkedIn

Jessica Bylander, Health Affairs

Allan Cho, Allan's Library


Andrea Berki-Nnuji, Crowley Webb

Ellen Andrews, Connecticut Health Policy Project

See also customer reviews on Amazon and other endorsements

Articles by the author of Predictive Analytics stemming from the book:

Five Reasons Siegel's Book "Predictive Analytics" Matters to Experts
Eric Siegel, The Predictive Analytics Times (also in Optimization Today)

Prediction, Influence, and the Future of Power
Eric Siegel, The Washington Post, May 9, 2013

Peril, Promise, and the Price of Predictive Technology
Eric Siegel, The Wall Street Journal's MarketWatch

Predictive Analytics: "Freakonomics" Meets Big Data
Eric Siegel, Big Think, August 10, 2013 (alo in The Predictive Analytics Times)

The Privacy Pickle: Hewlett-Packard's Prediction of Employee Behavior
Eric Siegel, Analytics Magazine, October 23, 2013

Team Obama Mastered the Science of Mass Persuasion—And Won
Eric Siegel (also in Big Think, Truthout, Moderate Voice, Bus 2 Cmty, Smartbooks)

Obama Camp Reveals How They Scientifically Persuaded Millions of Voters
Eric Siegel, The Fiscal Times (also in The Predictive Analytics Times)

Deathwatch: Five Reasons Organizations Predict When You Will Die
Eric Siegel, The Predictive Analytics Times (also in Smart Blogs)

Breakthrough: How to Avert Analytics' Most Treacherous Pitfall
Eric Siegel, Predictive Analytics Times, February 28, 2014 (also in CustomerThink)

Personalization Is Back: How to Drive Influence by Crunching Numbers
Eric Siegel, Information Management, January 8, 2014

The Winning Formula to Being a Kaggle Data Scientist
Eric Siegel, Analytical Worlds, December 9, 2013

Five Reasons to Not Care About Predictive Analytics
Eric Siegel, Infochimps, August 13, 2013

Predictive Analytics: Harnessing the Power of Big Data
Eric Siegel, Analytics Magazine, July/August 2013 (regular HTML | virtual magazine)

Chatting with your Computer: How the iPhone's Siri Compares with IBM'S Watson
Eric Siegel, Big Think, July 2, 2013

Siri, You Can Drive My Car
Eric Siegel, Big Think, May 17, 2013

Predicting Lying and Predicting Dying
Eric Siegel, The Knowledge Exchange, March 13, 2013

The Risk of Prejudice in Computerized Prediction
Eric Siegel, Profiles in Diversity Journal, May 9, 2013

Data Mine or Data Yours? Info Wars and the Escalating Arms Race
Eric Siegel, Expert Marketer Magazine, Q2, 2013

Why I Became a Believer in Artificial Intelligence
Eric Siegel, Big Think, May 12, 2013

Preface: What is the occupational hazard of predictive analytics?
Eric Siegel, The Predictive Analytics Times (also in Business 2 Community)

Afterword: The Future of Prediction—Predictive Analytics in 2020
Eric Siegel, Big Think (also in SmallBizTechnology and Yahoo! Small Business)

Click here to read author Eric Siegel's blog

For more articles for business users, see the Predictive Analytics Guide

Media resources

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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Praise for the Book:

"Littered with lively examples..."

— The Financial Times

"A mesmerizing and fascinating study."

— The Seattle Post-Intelligencer

"Siegel is a capable and passionate spokesman with a compelling vision"

— Analytics Magazine

"A must read for the normal lay person"

— Journal of Marketing Analytics

"This is Moneyball for business, government, and healthcare."

— Jim Sterne, founder, eMetrics Summit; chairman, Digital Analytics Association

"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting."

— Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign

"Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read."

— Geoffrey Moore, author, Crossing the Chasm

"The future is right now — you're living in it. Read this book to gain understanding of where we are and where we're headed."

— Roger Craig, record-breaking analytical Jeopardy! champion; CEO, Cotinga

"The Freakonomics of big data."

— Stein Kretsinger, founding executive of; former lead analyst at Capital One

"A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries."

— Anthony Goldbloom, Founder and CEO,

"Both sophisticated and fully accessible to the non-quantitative reader. It's got great stories, great illustrations, and an entertaining tone."

— From the book's foreword by Thomas H. Davenport, coauthor, Competing on Analytics

More endorsements

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