ARTICLES LISTED BELOW: ABOUT THE BOOK | BOOK REVIEWS | BY THE AUTHOR

Predictive Analytics in the Press - Articles About the Book:

Halting NSA Bulk Data Collection Compromises Intelligence
Eric Siegel, Newsweek, November 28, 2015

How Marketers (and Employers) Know So Much About You
Anne Fisher, Fortune Magazine, April 17, 2013

Should You Predict Which Employees Will Quit?
Laura Vanderkam, CBS MoneyWatch, April 5, 2013

Peril, Promise, and the Price of Predictive Technology
Eric Siegel, The Wall Street Journal's MarketWatch, March 22, 2013

Radio Interview: The Hays Advantage on Bloomberg Radio
Kathleen Hays & Vonnie Quinn, Bloomberg's The Hays Advantage, March 25, 2013

Book: HP Piloted Program to Predict Which Workers Would Quit
Joel Schectman, The Wall Street Journal, March 14, 2013

Big Data Is Following You
Sally Herships, NPR Marketplace, July 20, 2015

10 Ways To Use Analytics To Supercharge Your Business
Martin Zwilling, The Huffington Post, February 17, 2016 (Forbes 2013 version)

Prediction Isn't Just About Stocks. Predictive Persuasion
David Leinweber, Forbes, September 12, 2013

Want to Know When You'll Die? 'Big Data' Could Tell You
Erika Hayasaki, Newsweek, July 24, 2014 (Spanish version)

How Hillary for America Is (Almost Certainly) Using Persuasion Modeling
Eric Siegel, Scientific American, September 15, 2016 (also in Salon)

Predictive Fulfillment
Sophia Epstein, Contagious Magazine, September 22, 2016

How Data Science Could Determine the 2016 Election
Julie Rose, Top of Mind with Julie Rose, October 6, 2016

Where Is the Power of Predictive Analytics Leading Us?
Prasad Chintamaneni, Tabb Forum, November 3, 2016

9 Strange Insights Revealed by Big Data (In French)
Beatrice Sutter, L'ADN, September 28, 2016

The Book Has Arrived! Predictive Analytics by Eric Siegel
Albert Gavino, Data Mining 101, September 26, 2013

Interview With Predictive Analytics Author Eric Siegel
Phil Simon, The Huffington Post, March 6, 2013

The New Age of B-to-B Selling
Joe Mullich, Harvard Business Review, 2014

The Big Data Advantage Can Republicans Catch Up?
Maureen Mackey, The Fiscal Times, March 6, 2013

Data Expert Siegel: Digital Analytics Helped Obama Get Re-Elected
Newsmax, January 25, 2013 (this article includes a video interview)

Predictive Analytics: The Power to Predict Human Behavior
Joe Wolverton, The New American, June 9, 2013

Is Predictive Analytics Insidious? National Radio Interview
Ken Levine, The Marilu Henner Radio Show, August 7, 2014

Interview: Eric Siegel on Predictive Analytics
John Miley, The Kiplinger Letter, February 17, 2016

Radio Segment: Predictive Analytics and 2016 Presidential Campaigns
Bill Martinez, Bill Martinez Live (Nationally Syndicated), Feb 8, 2016 (full episode)

Dillons' ClickList Raises Questions about Targeting Consumers
Kelsey Ryan, The Wichita Eagle, June 24, 2016

Radio Segment: Analyze This (Malaysian Radio)
Natasha Fusil, Raise Your Game (BFM 89.9 Kuala Lumpur), March 3, 2016

Algorithms: The New Means of Production
Irfan Khan et al, Digitalist Magazine, March 2, 2016

Podcast: Eric Siegel Goes In-Depth on Predictive Analytics
Brent Csutoras, Marketing Nerds Podcast, February 26, 2016

Podcast: Predictive Analytics with Eric Siegel
Kevin Craine, Everyday MBA, February 6, 2016

Unleash the Big Data Potential With These Top 5 Data Analytics Books
Agata Kwapien, The Datapine Blog, February 3, 2016

Democratizing Predictive Analytics For Citizen Data Scientists
Gil Press, Forbes, April 4, 2016

How Stubby Datasets Can Lead to Predictive Analytics Snafus
Craig Powers, ASUG News, April 4th, 2016

Predictive Analytics Guru Dr. Eric Siegel Joins DMWay Analytics Advisory Board
Gil Nizri, Yahoo! Finance, July 12, 2016

Getting Started with Predictive Analytics - an Interview with Eric Siegel
Adam Kahn, Predictive Analytics Times, Jul 26, 2016

IoT in Retail and Harnessing the Power of Predictive Analytics
Richard Downes, Pulse, August 18, 2016

The Power to Predict Who Will Click, Buy, Lie or Die
Michele Price, Business Breakthrough Radio, March 18, 2016

Why Predictive Analytics is Within Everyone's Grasp
Joe McKendrick, Informatica Blog, Apr 6th, 2016

Predictive Analytics Guru Updates Book
Joe Lavelle, Intrepid Now, March 25, 2016

Watch Out Psy, Here Comes Dr. Data!
June Li, ClickInsight Blog, March 16, 2016

Interview with Predictive Data Expert Eric Siegel
Adam Rabinovitch, Opus, March 21, 2016

Data Prediction (Nationally Syndicated; XM radio)
Julie Rose, Top of Mind with Julie Rose, March 18, 2016

Now, a Rap Song on Analytics!
Apoorva Verma, Analytics India Magazine, May 16, 2016

Predictive Analytics (podcast - listen to 14:07 - 29:33)
Steven Maggi, The Steven Maggi Show, March 19, 2016

Eric Siegel: Eking out Persuadable Voters, Costumers and Chicks
Arjan Haring, Science Rockstars, March 13, 2016

Predictive Analytics Delivers on Big Data's Promise. Key Take-outs from PAW
Andy Gray, Pulse, April 17, 2016

Using Data in Predictive Analytics Helps B2Bs Throughout the Funnel
Jillian Ryan, eMarketer, April 25, 2016

The Business Case for Building a Data-Driven Culture
Holly Lyke-Ho-Gland, APQC Blog, Apr 21, 2016

Interview with Eric Siegel About Predictive Analytics
Michael Loban, InfoTrust, April 12, 2016

Eric Siegel, Author
Leona Lewis, Masters of Disaster Podcast, April 18, 2016

What the NSA Can't Do with Your Data (Probably)
Adam Mazmanian, Federal Computer Week, Jun 12, 2013

Why Data Analysts Can Peer Into Your Future
Maureen MacKey, The Fiscal Times, June 12, 2013

Will Predictive Analytics Decide September's Federal Election (in Australia)?
Matt Shea, The Vine (Australia), June 17, 2013

Big Data a Gold Mine for Jacksonville Startup (see sidebar)
Carole Hawkins, Jacksonville Business Journal, Apr 12, 2013

Information Explosion: Big Predictions for Big Data for Community Banks
Kelly Pike, Independent Banker October 30, 2013

Predictive Analytics' New Wave
Katherine Heires, Risk News (by Global Assoc of Risk Professionals), Jan 30, 2014

Predictive Analytics and Your Privacy
Barry List, INFORMS podcasts, December 5th, 2013

Eric Siegel: An Interview by Bob Morris
Bob Morris, Blogging on Business, January 27, 2014

The Future of Data Analytics and Mobile Business
Edward Tan, Kontagent Kaleidoscope, October 16, 2013

Predictive Analytics World Founder Explains How Uplift Modeling Works
Craig Stedman, TechTarget, December 3, 2013

Elementary, Watson: The Rise of the Anthropomorphic Machine
Big Think Editors, Big Think, November 17, 2013

Radio interview: Does predictive analytics deliver and is it creepy?
Timothy Spangler, The Bigger Picture, January 10, 2016 (full episode)

Half-Hour Audio Interview: Deploying Predictive Analytics Responsibly
Moe Abdou, 33voices, May 2013

Helping Educational Institutions: Predictive Analytics Head to Class
James Connolly, Big Data Republic, May 17, 2013

The Power of Prediction: Turning Predictive Analytics into Meaningful Metrics
Nancy Pekala, American Marketing Association, March 2013

Interview: Eric Siegel of Predictive Analytics World
Ashutosh Nandeshwar, nandeshwar.info, January 12, 2016

Tying Predictive to Financial Performance
Bonnie Graham, SAP Game-Changers Radio, June 4, 2013

Uplift Modeling: The Next Stage in the Predictive Analytics Process
Emma Preslar, SearchBusinessAnalytics, October 17, 2013

What's the NSA Picking Out of Your Phone Calls? Just "Unvolnteered Truths"
Andrew Couts, Digital Trends, August 31, 2013

In Conversation with Eric Siegel: Author "Predictive Analytics"
Roopam Upadhyay, YOU CANalytics, May 15, 2014

Top Techie College Commencement Speakers: 2014
Bob Brown, NetworkWorld, April 14, 2014

Advice at Graduation Ceremony: "Geek Out"
Leah Burrows, Brandeis NOW, May 18, 2014

Did Target Really Predict a Teen's Pregnancy? The Inside Story
Gregory Piatetsky, KDnuggets, May 9, 2014

Human Element Improves Predictive Analytics Success
Ellis Booker, Data Informed, July 7, 2014

Predictive Analytics Promises Major Improvements in Safety, Retention
Max Heine, Commercial Carrier Journal, June 2014

Eric Siegel Explains Predictive Analytics (7 minute podcast)
Max Heine, Overdrive Radio, April 25, 2014

Best Books on Business Intelligence
Partha Sarathi, Big Data Made Simple, July 23, 2014

What Big Data Really Means
Arunima Rajan, personal blog, February 19, 2014

NAPSLO Attendees Learn about Predictive Analytics as a Tool
Judy Greenwald, Business Insurance, March 10, 2014

University of Rochester's Big Data Research Could Be Big Deal for Us
Patrick Burke, Democrat and Chronicle, October 24, 2013

The Number Crunchers (Paywall - p. 34-38)
Wing Sze Tang, Marketing Magazine, August 19, 2013

Interview: What Has Been the Response to Your Book?
Ajay Ohri, Decisionstats, August 14, 2013

Radio Clip About Predictive Analytics Ethics, Obama Campaign's Usage, the NSA
Bill Simmon and The Rachel Maddow Show's Steve Benen, Poli-Sci-Fi Radio, Aug 4, 2013

Analytics Power Player: Interview with Eric Siegel
Peter Horner, Analytics magazine, August 13, 2013

Understanding Predictive Analytics: A Spotlight Q&A with Eric Siegel
Ron Powell, BeyeNETWORK, August 14, 2013

Customer Strategy - How Will You Utilize Predictive Analytics?
Karen Thomas-Bland, Big Data Startups, August 12, 2013

Predictive Analytics: A Proven Path to Marketing Success
Norene Lewis, ibm.com Connections, July 31, 2013

Business Leaders' Responsibility With Predictive Analytics
Business Intelligence.com, August 1, 2013

Do Analytics Provide the Power to Predict? (Full podcast, PDF transcript)
Joe Dager, Business901, September 5, 2013

Predictive Analytics Provides Way To 'Proactively Pounce'
Stephanie Overby, CMO.com, April 11, 2013

The Rise of Predictive Analytics: Inside Scoop with Eric Siegel
Bob Thompson, CustomerThink, April 2, 2013

Predictive Power: Who Will Click, Buy, Lie or Die? - Overviews PA's Five Effects
Beth Schultz, All Analytics, April 4, 2013

Merging Big Data Streams Could Create Mission Control for Healthcare
Mark Tobias, MedCity News, May 29, 2013

How Predictive Analytics Rule Our World
Fahmida Rashid, Slashdot, May 23, 2013

Why Predictive Analytics Matters
Nadia Cameron, CMO (Australia), April 30, 2013

Predictive Analytics Unlocks Big Data
Ned Smith, Business News Daily, April 12, 2013 (also in Fox Business)

Obama Digital Team Heads to Private Sector (free membership required)
Emily Steel, The Financial Times, March 27, 2013

Best Sellers on Predictive Analytics
Mike Gualtieri, Information Management and Forrester, March 21, 2013

Big Data Equals Big Innovation
Todd Schnick & Todd Youngblood, Business Transformation Radio, March 27, 2013

A Hunch on Predictive Analytics
Justin Kern, Information Management, February 28, 2013

Businessweek's haiku poem about Eric Siegel's book Predictive Analytics
Business Book Haiku, Businessweek, February 14, 2013

Marketers Get Some Machine Learning
Al Urbanski, Direct Marketing News, March 28, 2013

Predictive Analytics: Changing the Game Without the Hype and Spin
Don Tennant, ITBusinessEdge, March 18, 2013

The Surprising Predictive Power of Analytics
Skip Prichard, Leadership Insights, April 18, 2013

I Could Not Have Predicted These Answers (Interview with Eric Siegel)
Jim Sterne, eMetrics Summit Blog, July 1, 2013

Predictive Analytics: Making Data Valuable
Michael McKinney, LeadershipNow, March 7, 2013

Deathtrap: Overlearning in Predictive Analtyics
Fern Halper, Data Makes the Wold Go 'Round, September 11, 2013

Predictive Analytics for Market Researchers
Jeffrey Henning, Research Access, October 22, 2013

The Future of Data Analytics and Mobile Business
Edward Tan, Kontagent Kaleidoscope, October 16, 2013

10 Tips For A Successful Predictive Analytics Project
Koen Havlik, Big Data Startups, September 2, 2013

Using Your Most Valuable Asset to Retain Your Least Available Resource
E.G. Nadhan, Journey through Enterprise IT Services, March 21, 2013

Why Is Predictive Analytics Important?
Vignesh Subramanyan, Business 2 Community, September 9, 2013

Predictive Analytics Shine a Light on the Future
Karyl Scott, CITEworld, August 29, 2013

Your Favorite Stores Know You All Too Well
Steven Cherry, IEEE Spectrum Techwise Conversations, March 30, 2012

Targeted Marketing In Your Womb, Digital Product Placement, Pervasive Gaming
Marc Fennell, Australian Broadcasting Corporation's Radio National, February 26, 2012

Predictive Analytics Helps Retailers Pluck the Needle From the Haystack
Staff blogger, Retail Pro Blog, October 30, 2015

Big Data Isn't Always Better Data; The Role of Predictive Analytics
Steven Tedjamulia, Predictive Science, February 6, 2014

Analytics Is Not "Weird, Difficult or Boring"
Anne Milley, JMP Blog, February 7, 2014

Predictive Analytics, Moneyball and Einstein: Predicting Who Will Drop Out
David Michaelis, aNewDomain, February 24, 2014

Top 25: What Corporate America Is Reading, March 2014
800-CEO-READ, The Sacramento Bee, April 10, 2014

The Power of Big Data - What It Means for Healthcare
Debbie Reczynski, Healthcare Strategy Alert, March 1, 2014

Making Friends with "Big Data" with Dr. Eric Siegel (Entertainment Industry)
Peter Petro, The Art of Music LA, March 14, 2014

A Conversation about Predictive Analytics
Manu Jeevan, Big Data Made Simple, August 10, 2015

15 Books every Data Scientist Should Read
Bernard Marr, Data Science Central, September 16, 2015

Top 10 Books on Predictive Analytics and Data Modeling
Timothy King, Solutions Review, June 22, 2015

8 Great Business Intelligence Books You Should Read
Staff blogger, Matillion, July 3, 2015

Predictive Analytics, The Data Effect, and Jed Clampett
Jim Harris, Actian Blog, June 13, 2013

Predictive Analytics in 2015: What Are the Experts Saying?
Rebecca Lindegren, Business@American Blog, American University, July 27, 2015

7 Must-Read Books for the Budding Data Scientist
Jessica Merritt, MastersInDataScience.org, June 30, 2014

Guide to Predictive Analytics
Eric Smalley, DataInformed, March 29, 2013

My Brief Guide to Big Data and Predictive Analytics for Non-Experts
Gregory Piatetsky, KDnuggets, February 2015

Eric Siegel of Predictive Analytics World Talks Analytics and Sings Data Mining
Todd Nevins, icrunchdata News, May 22, 2015

Marketing Partner Forum Keynote Presentation: Predictive Analytics a 'Holy Grail' for Law Firm Marketing, Says Dr. Eric Siegel
Gregg Wirth, Thomson Reuters Legal Executive Institute, January 22, 2015

Can Legal Marketers Use Technology to Predict Behavior?
Vivian Hood, Jaffe, January 28, 2015

How To Exploit Big Data For Market Research
Michael Liberman, Leflein, August 23, 2013

The Downside of Data Mining
Warren Olney, To the Point (NPR-syndicated radio), December 26, 2014

Will Big Data and Big Money Mean Big Trouble?
Warren Olney, To the Point (NPR-syndicated radio), April 2, 2012

8 Hot Summer Reads in Information Management
Staff writer, Information Management, June 3, 2013

An Interview with Author Eric Siegel
Alison Oliver, Statistics Views (Wiley), October 5, 2014

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Juliana Colares, Future of Marketing, September 1, 2015 (in Portuguese)

Predictive Analytics World Chicago 2016 Recap
Bryan Bennett, Pulse, June 26, 2016

Behavior Predicts Behavior! A Q&A with Eric Siegel
Akin Arikan, Clicktale Blog, May 17, 2016

Financial Institution Leaders Can Predict Their Way to Profit
Kelly Moore, CUInsight, June 28, 2016

Interview with Eric Siegel: Predictive Analytics
Wayne Hurlbert, Blog Business World, May 3, 2013

"Predictive Analytics" by Eric Siegel
Douglas Burdett, The Marketing Book Podcast, June 2016



Book Reviews of Predictive Analytics:

Emma Jacobs, The Financial Times

Sue Halpern, The New York Review of Books

Irene Roth, The Seattle Post-Intelligencer

Alden Hayashi, MIT Sloan Management Review

Richard Boire, Journal of Marketing Analytics

Vijay Mehrotra, Analytics Magazine

Patricia Faulhaber, The Seattle Post-Intelligencer

Pierre DeBois, Small Business Trends

Stephen Few, Visual Business Intelligence

Robert Nisbet, Ph.D., University of California Irvine

Douglas Burdett, The Marketing Book Podcast (video review)

Jim Sterne, Applied Marketing Analytics

Adam Kahn, Predictive Analytics Times

Neil Bendle, Ivey Business School at Western University (Canada)

Mark Vickers, ForesightR

H. Van Dyke Parunak, ACM Computing Reviews

Wayne Hurlbert, Blog Business World (passed away; blog is down)

Thomas LaRock, SQLRockstar

Andy Hines, Hinesight

Sanchita Lobo, Jigsaw Academy Blog

Jim Estill, General Sentiment

Conny Crisalli, Book Pleasures

Ajay Ohri, Decision Stats

Kaiser Fung, Numbers Rule Your World

Dan Goldgeier, AdPulp

Ywan van Loon, Lean Startup

Brenda Jubin, Seeking Alpha

Helen Gallagher, Blogcritics

Ann Stanmore, Goodreads

Sandro Saitta, Data Mining Research

Dave Goetz, Business 2 Community

Patrick Tucker, The Futurist

Laura Gardner, Brandeis Magazine

Shakthi Poornima, Product Margins

Doug Lautzenheiser, BI Software

Ashutosh Nandeshwar, nandeshwar.info

Carl Clark, CogBooks

Seewon Ryu, Healthcare Informatics Research (South Korea)

Ken Kong, kongfaat.com

Seth Miller, Magnet Media Labs

Jaap Vink, KDNuggets Group on LinkedIn

Jessica Bylander, Health Affairs

Allan Cho, Allan's Library

Koozai

Andrea Berki-Nnuji, Crowley Webb

Ellen Andrews, Connecticut Health Policy Project

Jeffrey Strickland, Pulse

Jim Harris, Actian Blog

Julie Grisanti, Aunalytics Blog

Michael Haberman, Omega HR Solutions

Bruce Ledesma, Predictive Analytics & Big Data (in Portuguese)

Gerard Cunningham, Working Analytics

Veronica Kirchoff, personal blog

See also customer reviews on Amazon and other endorsements



Articles by the author of Predictive Analytics stemming from the book:

Halting NSA Bulk Data Collection Compromises Intelligence
Eric Siegel, Newsweek, November 28, 2015

The Real Reason the NSA Wants Your Data: Predictive Law Enforcement
Eric Siegel, European Business Review, July 24, 2016

Nine Bizarre and Surprising Insights from Data Science
Eric Siegel, Scientific American, September 21, 2016

The Information Age's Latest Move: Four Predictive Analytics Developments for 2016
Eric Siegel, Big Think, January 27, 2016

Prediction, Influence, and the Future of Power
Eric Siegel, The Washington Post, May 9, 2013

Peril, Promise, and the Price of Predictive Technology
Eric Siegel, The Wall Street Journal's MarketWatch

Data Scientists Keep Forgetting the Rule Every Researcher Should Know by Heart Eric Siegel, Quartz, December 31, 2015

The Trick to Predictive Analytics: How to Bridge the Quant/Business Culture Gap
Eric Siegel, Analytics Magazine,September 28, 2016

Predictive Analytics: "Freakonomics" Meets Big Data
Eric Siegel, Big Think, August 10, 2013 (alo in The Predictive Analytics Times)

The Privacy Pickle: Hewlett-Packard's Prediction of Employee Behavior
Eric Siegel, Analytics Magazine, October 23, 2013

How Hillary for America Is (Almost Certainly) Using Persuasion Modeling
Eric Siegel, Scientific American, September 15, 2016 (also in Salon)

Team Obama Mastered the Science of Mass Persuasion—And Won
Eric Siegel (also in Big Think, Truthout, Moderate Voice, Bus 2 Cmty, Smartbooks)

Obama Camp Reveals How They Scientifically Persuaded Millions of Voters
Eric Siegel, The Fiscal Times (also in The Predictive Analytics Times)

How Predictive Analytics Reinvents These Six Industries
Eric Siegel, Information Mgmt, January 29, 2015 (also Data Informed & Datafloq)

HBO Teaches You How to Avoid Bad Science
Eric Siegel, Predictive Analytics Times, July 7, 2016

Personalization Is Back: How to Drive Influence by Crunching Numbers
Eric Siegel, Information Management, January 8, 2014

Deathwatch: Five Reasons Organizations Predict When You Will Die
Eric Siegel, The Predictive Analytics Times (also in Smart Blogs)

Five Reasons Siegel's Book "Predictive Analytics" Matters to Experts
Eric Siegel, The Predictive Analytics Times (also in Optimization Today)

Breakthrough: How to Avert Analytics' Most Treacherous Pitfall
Eric Siegel, Predictive Analytics Times, February 28, 2014 (also in CustomerThink)

The Winning Formula to Being a Kaggle Data Scientist
Eric Siegel, Analytical Worlds, December 9, 2013

Five Reasons to Not Care About Predictive Analytics
Eric Siegel, Infochimps, August 13, 2013

Predictive Analytics: Harnessing the Power of Big Data
Eric Siegel, Analytics Magazine, July/August 2013 (regular HTML | virtual magazine)

Chatting with your Computer: How the iPhone's Siri Compares with IBM'S Watson
Eric Siegel, Big Think, July 2, 2013

Siri, You Can Drive My Car
Eric Siegel, Big Think, May 17, 2013

Predicting Lying and Predicting Dying
Eric Siegel, Business 2 Community, March 13, 2013

The Risk of Prejudice in Computerized Prediction
Eric Siegel, Profiles in Diversity Journal, May 9, 2013

Data Mine or Data Yours? Info Wars and the Escalating Arms Race
Eric Siegel, Expert Marketer Magazine, Q2, 2013

Why I Became a Believer in Artificial Intelligence
Eric Siegel, Big Think, May 12, 2013

Preface: What is the occupational hazard of predictive analytics?
Eric Siegel, The Predictive Analytics Times (also in Business 2 Community)

Afterword: The Future of Prediction - 11 Predictions for 2022
Eric Siegel, Data Informed (also Big Think and SmallBizTechnology)

Click here to read author Eric Siegel's blog

For more articles for business users, see the Predictive Analytics Guide



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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Geek Rap Video

Praise for the Book:

"A mesmerizing and fascinating study."

— The Seattle Post-Intelligencer

"This is Moneyball for business, government, and healthcare."

— Jim Sterne, founder, eMetrics Summit; chairman, Digital Analytics Association

"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting."

— Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign

"Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read."

— Geoffrey Moore, author, Crossing the Chasm

"The Freakonomics of big data."

— Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One

"The future is right now — you're living in it. Read this book to gain understanding of where we are and where we're headed."

— Roger Craig, record-breaking analytical Jeopardy! champion; CEO, Cotinga

"Littered with lively examples..."

— The Financial Times

"Siegel is a capable and passionate spokesman with a compelling vision..."

— Analytics Magazine

"A must read for the normal lay person..."

— Journal of Marketing Analytics

"A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries."

— Anthony Goldbloom, Founder and CEO, Kaggle.com

"Both sophisticated and fully accessible to the non-quantitative reader. It's got great stories, great illustrations, and an entertaining tone."

— From the book's foreword by Thomas H. Davenport, coauthor, Competing on Analytics

More endorsements

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