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By: Eric Siegel, president of Prediction Impact, Inc., author of the acclaimed book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Executive Editor of the Predictive Analytics Times, and the founder of Predictive Anaytics World and Text Analytics World

This article from the The Fiscal Times (headlined as "The Real Story Behind Obama's Election Victory") is an excerpt from Eric Siegel's book, Predictive Analytics : The Power to Predict Who Will Click, Buy, Lie, or Die  

 

6 years ago
How the Obama Camp Analytically Persuaded Millions of Voters

 Elections hang by a thinner thread than you think. By now you probably know that Barack Obama’s 2012 campaign for a second term “moneyballed” the election, employing a team of over 50 analytics experts. You may also know that the huge volume of contentious and costly presidential campaign tactics – executed in the eleventh hour in pursuit of the world’s most powerful job – ultimately served only to sway a thin slice of the electorate: swing voters within swing states. RELATED: How You’re Shaping the Future Through Big Data But what most people don’t realize is that presidential campaigns must

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