12 years ago
How the Obama Camp Analytically Persuaded Millions of Voters

 Elections hang by a thinner thread than you think. By now you probably know that Barack Obama’s 2012 campaign for a second term “moneyballed” the election, employing a team of over 50 analytics experts. You may also know that the huge volume of contentious and costly presidential campaign tactics – executed in the eleventh hour in pursuit of the world’s most powerful job – ultimately served only to sway a thin slice of the electorate: swing voters within swing states. RELATED: How You’re Shaping the Future Through Big Data But what most people don’t realize is that presidential