Notes for Predictive Analytics:

This webpage provides access to the book Notes for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die Revised and Updated Edition. Click the two links below for the PDF files amounting to 120 pages of citations and comments pertaining to the book's chapters and Central Tables, respectively.

Attention: As of the Revised and Updated edition of the book, the Notes are not included within the manuscript itself but rather are available only here (online, as PDF files).

Separately, for this book's primary list of additional reading and other learning resources, see its "Hands-On Guide," located at the end of the book itself (also published online as an article).

Notes for the chapters

Notes for the Central Tables

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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

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"A mesmerizing and fascinating study."

— The Seattle Post-Intelligencer

"This is Moneyball for business, government, and healthcare."

— Jim Sterne, founder, eMetrics Summit; chairman, Digital Analytics Association

"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting."

— Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign

"Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read."

— Geoffrey Moore, author, Crossing the Chasm

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— Roger Craig, record-breaking analytical Jeopardy! champion; CEO, Cotinga

"Littered with lively examples..."

— The Financial Times

"Siegel is a capable and passionate spokesman with a compelling vision..."

— Analytics Magazine

"A must read for the normal lay person..."

— Journal of Marketing Analytics

"A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries."

— Anthony Goldbloom, Founder and CEO, Kaggle.com

"Both sophisticated and fully accessible to the non-quantitative reader. It's got great stories, great illustrations, and an entertaining tone."

— From the book's foreword by Thomas H. Davenport, coauthor, Competing on Analytics

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