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  • Sept-Oct 2013: Boston

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Excerpts from Predictive Analytics

Detailed table of contents for Predictive Analytics

Foreword (by Thomas Davenport), Preface, and full Introduction Chapter

Data Mine or Data Yours? Info Wars and the Escalating Arms Race
Eric Siegel, Expert Marketer Magazine

Obama Camp Reveals How They Scientifically Persuaded Millions of Voters
Eric Siegel, The Fiscal Times (see also this related article)

Preface: What is the occupational hazard of predictive analytics?
Eric Siegel, Predictive Analytics Times (also on Business 2 Community)

Afterword: The Future of Prediction - Predictive Analytics in 2020
Eric Siegel, Big Think (also on SmallBizTechnology and Yahoo! Small Business)

See also other articles by the author

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Media resources

Book info and graphics for media usage

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Contact the author

Praise for the Book:

"This is Moneyball for business, government, and healthcare."

— Jim Sterne, founder, eMetrics Summit; chairman, Digital Analytics Association

"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting."

— Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign

"Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read."

— Geoffrey Moore, author, Crossing the Chasm

"The future is right now — you're living in it. Read this book to gain understanding of where we are and where we're headed."

— Roger Craig, record-breaking analytical Jeopardy! champion; CEO, Cotinga

"The Freakonomics of big data."

— Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One

"A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries."

— Anthony Goldbloom, Founder and CEO, Kaggle.com

"Both sophisticated and fully accessible to the non-quantitative reader. It's got great stories, great illustrations, and an entertaining tone."

— From the book's foreword by Thomas H. Davenport, coauthor, Competing on Analytics

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