Excerpts from Predictive Analytics:

Detailed table of contents for Predictive Analytics

CHAPTERS: Foreword (by Thomas Davenport), Preface, Introduction Chapter

CHAPTER: Chapter 1 - Liftoff! Prediction Takes Action

Predictive Analytics: Harnessing the Power of Big Data
Eric Siegel, Analytics Magazine, July/August 2013 (regular HTML | virtual magazine)

Data Mine or Data Yours? Info Wars and the Escalating Arms Race
Eric Siegel, Expert Marketer Magazine

Obama Camp Reveals How They Scientifically Persuaded Millions of Voters
Eric Siegel, The Fiscal Times (see also this related article)

Preface: What is the occupational hazard of predictive analytics?
Eric Siegel, The Predictive Analytics Times (also on Business 2 Community)

The Privacy Pickle: Hewlett-Packard's Prediction of Employee Behavior
Eric Siegel, Analytics Magazine, October 23, 2013

Chatting with your Computer: How the iPhone's Siri Compares with IBM'S Watson
Eric Siegel, Big Think, July 2, 2013

Afterword: The Future of Prediction - Predictive Analytics in 2020
Eric Siegel, Big Think (also on SmallBizTechnology and Yahoo! Small Business)

See also other articles by the author




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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Praise for the Book:

"Littered with lively examples..."

— The Financial Times

"A mesmerizing and fascinating study."

— The Seattle Post-Intelligencer

"Siegel is a capable and passionate spokesman with a compelling vision"

— Analytics Magazine

"A must read for the normal lay person"

— Journal of Marketing Analytics

"This is Moneyball for business, government, and healthcare."

— Jim Sterne, founder, eMetrics Summit; chairman, Digital Analytics Association

"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting."

— Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign

"Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read."

— Geoffrey Moore, author, Crossing the Chasm

"The future is right now — you're living in it. Read this book to gain understanding of where we are and where we're headed."

— Roger Craig, record-breaking analytical Jeopardy! champion; CEO, Cotinga

"The Freakonomics of big data."

— Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One

"A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries."

— Anthony Goldbloom, Founder and CEO, Kaggle.com

"Both sophisticated and fully accessible to the non-quantitative reader. It's got great stories, great illustrations, and an entertaining tone."

— From the book's foreword by Thomas H. Davenport, coauthor, Competing on Analytics

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