Excerpts from Predictive Analytics:

Detailed table of contents for Predictive Analytics

CHAPTERS: Foreword, New Preface, Original Preface, Intro Chapter, Chapter 1

New Preface: "Predictive Analytics" FAQ - What's New and Who's The Book for?
Eric Siegel, The Predictive Analytics Times, Jan 21, 2016

Predictive Analytics: Harnessing the Power of Big Data
Eric Siegel, Analytics Magazine, July/August 2013 (regular HTML | virtual magazine)

Data Mine or Data Yours? Info Wars and the Escalating Arms Race
Eric Siegel, Expert Marketer Magazine

Obama Camp Reveals How They Scientifically Persuaded Millions of Voters
Eric Siegel, The Fiscal Times (see also this related article)

Foreword: Most Swans are White - Living in a Predictive Society
Thomas Davenport, The Predictive Analytics Times (also in SmartDataCollective & Pulse)

Preface: What is the Occupational Hazard of Predictive Analytics?
Eric Siegel, The Predictive Analytics Times (also in Business 2 Community)

The Privacy Pickle: Hewlett-Packard's Prediction of Employee Behavior
Eric Siegel, Analytics Magazine, October 23, 2013

Chatting with your Computer: How the iPhone's Siri Compares with IBM'S Watson
Eric Siegel, Big Think, July 2, 2013

Afterword: The Future of Prediction - 11 Predictions for 2022
Eric Siegel, Data Informed (also Big Think and SmallBizTechnology)

Hands-On Guide: Resources for Further Learning
Eric Siegel, Predictive Analytics Times, January 4, 2016

Book Index

Notes: 120 Pages of Citations and Comments

See also other articles by the author and samples from the audiobook




Media resources

Book info and graphics for media usage



FAQ: Is this book for practitioners and experts?

Contact the author

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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

Geek Rap Video

Praise for the Book:

"A mesmerizing and fascinating study."

— The Seattle Post-Intelligencer

"This is Moneyball for business, government, and healthcare."

— Jim Sterne, founder, eMetrics Summit; chairman, Digital Analytics Association

"Simultaneously entertaining, informative, and nuanced. Siegel goes behind the hype and makes the science exciting."

— Rayid Ghani, Chief Data Scientist, Obama for America 2012 Campaign

"Predictive Analytics is not only a deeply informative dive into a topic that is critical to virtually every sector of business today, it is also a delight to read."

— Geoffrey Moore, author, Crossing the Chasm

"The Freakonomics of big data."

— Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital One

"The future is right now — you're living in it. Read this book to gain understanding of where we are and where we're headed."

— Roger Craig, record-breaking analytical Jeopardy! champion; CEO, Cotinga

"Littered with lively examples..."

— The Financial Times

"Siegel is a capable and passionate spokesman with a compelling vision..."

— Analytics Magazine

"A must read for the normal lay person..."

— Journal of Marketing Analytics

"A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries."

— Anthony Goldbloom, Founder and CEO, Kaggle.com

"Both sophisticated and fully accessible to the non-quantitative reader. It's got great stories, great illustrations, and an entertaining tone."

— From the book's foreword by Thomas H. Davenport, coauthor, Competing on Analytics

More endorsements

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