Personalization Is Back: How to Drive Influence by Crunching Numbers

Personalization Is Back: How to Drive Influence by Crunching Numbers By: Eric Siegel, Ph.D., Founder, Predictive Analytics World Originally published at information-management.com Standard predictive analytics does not directly address what is the greatest challenge...

Journal of Marketing Analytics review of “Predictive Analytics”

I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Richard Boire (of the Boire Filler Group) in the Journal of Marketing Analytics. Here is an excerpt from the review. This book is really the first...

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