I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Richard Boire (of the Boire Filler Group) in the Journal of Marketing Analytics. Here is an excerpt from the review. This book is really the first...
I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Stephen Few — check it out Predictive Analytics — Eric Siegel Lights the Way Predictive analytics is one of the most popular IT...
I originally published this article in WSJ MarketWatch.com. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. The Computer Knows Who You Are Commentary: Peril, promise and the price of predictive...
