Expanding the Predictable Universe

  I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, reviewed by Patrick Tucker in The Furturist. Here is an excerpt from the review. Expanding the Predictable Universe Data scientist Eric Siegel explains...

Review of Predictive Analytics in The Seattle Post-Intelligencer

I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by The Seattle Post-Intelligencer. Here is an excerpt from the review. Review of Predictive Analytics in The Seattle Post-Intelligencer Can computers...

Are We Puppets in a Wired World?

I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Sue Halpern in The New York Review of Books. Here is an excerpt from the review. … In other words, you are not only what you eat, you are what...

A tale of two books on decision-making

  I was honored to have my book,  Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Vijay Mehrotra — check it out. A tale of two books on decision-making By Vijay Mehrotra Daniel Kahneman is a psychologist who was...

Data Mine or Data Yours? Info Wars and the Escalating Arms Race

  I originally published this article in Expert Marketer Magazine. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Data matters.  It’s the very essence of what we care about.  Personal...