Review of Predictive Analytics in The Seattle Post-Intelligencer

I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by The Seattle Post-Intelligencer. Here is an excerpt from the review. Review of Predictive Analytics in The Seattle Post-Intelligencer Can computers...

A tale of two books on decision-making

  I was honored to have my book,  Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Vijay Mehrotra — check it out. A tale of two books on decision-making By Vijay Mehrotra Daniel Kahneman is a psychologist who was...

The Computer Knows Who You Are

  I originally published this article in WSJ MarketWatch.com. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. The Computer Knows Who You Are Commentary: Peril, promise and the price of predictive...