The Computer Knows Who You Are

  I originally published this article in WSJ MarketWatch.com. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. The Computer Knows Who You Are Commentary: Peril, promise and the price of predictive...

Review of “Predictive Analytics” by Pierre DeBois

Review of “Predictive Analytics” I was honored to have my book, Predictive Analytics:  The Power to Predict Who Will Click, Buy, Lie, or Die, reviewed by Pierre DeBois in Smart Business Trends–Check it out: “I knew you’d say...

Prediction, Influence and the Future of Power

The Washington Post I originally published this article in The Washington Post.  The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Prediction, Influence and the Future of Power The role prediction played...

Predictive Analytics: Harnessing the Power of Big Data

  I originally published this article in Analytics-Magazine.org.  The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Predictive Analytics:  Harnessing the Power of Big Data Every day’s a...