Predictive Analytics’ New Wave

  I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die, covered in this article in GARP.org.  Here is an excerpt from the article. Predictive Analytics' New Wave By Katherine Heires, Risk News...

Journal of Marketing Analytics review of “Predictive Analytics”

I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Richard Boire (of the Boire Filler Group) in the Journal of Marketing Analytics. Here is an excerpt from the review. This book is really the first...

The Winning Formula to Being a Kaggle Data Scientist

  The Winning Formula to Being a Kaggle Data Scientist Is there a formula to be a data science "guru"? If so, what does it include? Is the most significant factor education, experience or pure talent? Software Advice, which researches and compares...

The power to predict who will click, buy, lie or die.

Product Margins I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by  Shakthi Poornima in Product Margins. Here is an excerpt from the review. The power to predict who will click, buy, lie...

Expanding the Predictable Universe

  I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, reviewed by Patrick Tucker in The Furturist. Here is an excerpt from the review. Expanding the Predictable Universe Data scientist Eric Siegel explains...