Here is the 2010 schedule for the predictive analytics training program I facilitate (instruct) – we’ve updated the materials and are raring to go in NYC, San Jose and later San Francisco.


Predictive Analytics for Business, Marketing and Web

April 22-23 (NYC), May 7-8 (San Jose), and Oct 28-29, 2010 (San Francisco)

A two-day intensive seminar brought to you by Prediction Impact, Inc.

98% rate the instructor Excellent or Very Good.

“At Intuit we’re already using data as an asset on the web, but this
course makes it very concrete how we can take it to the next level.”

Jared Waxman, Web Analytics Leader

Or take the e-course ONLINE – immediate access, on demand – see

Bring this course on-site. Give your personnel a complete understanding of predictive analytics, on your premises and at your convenience – see

**The official training program of Predictive Analytics World**



Business metrics do a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn–predictive analytics. By learning from your abundant historical data, predictive analytics provides the marketer something beyond standard business reports and sales forecasts: actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel. If you predict it, you own it.

The customer predictions generated by predictive analytics deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit. For online applications such as e-marketing and customer care recommendations, predictive analytics acts in real-time, dynamically selecting the ad, web content or cross-sell product each visitor is most likely to click on or respond to, according to that visitor’s profile. This is AB selection, rather than just AB testing.

Predictive Analytics for Business, Marketing and Web is a concentrated training program that includes interactive breakout sessions and a brief hands-on exercise. In two days we cover:

• The techniques, tips and pointers you need in order to run a successful predictive analytics and data mining initiative

• How to strategically position and tactically deploy predictive analytics and data mining at your company

• How to bridge the prevalent gap between technical understanding and practical use

• How a predictive model works, how it’s created and how much revenue it generates

• Several detailed case studies that demonstrate predictive analytics in action and make the concepts concrete

• Five Ways to Lower Costs with Predictive Analytics

No background in statistics or modeling is required. The only specific knowledge assumed for this training program is moderate experience with Microsoft Excel or equivalent.

“An excellent overview on how to start using predictive analytics in any organization! In just two weeks I already have buy-in from upper management…”

Jennifer Boland, Onsite Marketing Analyst
Sierra Trading Post

“A very insightful and interesting seminar. I plan to put data mining and predictive analytics to work for us right away thanks to your ability to make this an approachable subject.”

Rob Ford, Director Pricing
Getty Images

For more information, visit, or e-mail us at . You may also call (415) 683-1146.

Cross-Registration Special: Attendees earn $250 off the Predictive Analytics World Conference


Early-Bird Special: $100 off early registration if registered three weeks before event.

April 22-23, 2010 (New York, NY) Penn Pavilion, 450 Seventh Ave. 10001 212-502-8728 (early bird disc: April 1, 2010)

May 7-8, 2010 (San Jose, CA) The Fairmont, 170 South Market Street. 95113 (866) 540-4493 (early bird disc: April 16, 2010)

Oct 28-29, 2010 (San Francisco, CA) AMA Conference Center, in the San Francisco Marriott Hotel, 55 Fourth St. (early bird disc: Oct. 7, 2010)

Share This