Announcing the Revised & Updated Edition of
Predictive Analytics by Eric Siegel
Breaking news: January 11 marks the release of the Revised and Updated Edition of Eric Siegel’s acclaimed Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.
Award-winning | Used by over 30 universities | Translated into 9 languages
An introduction for everyone. Learn how predictive analytics reinvents industries and runs the world. Rather than a “how to” for hands-on practice, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections.
“A mesmerizing and fascinating study.”
“The Freakonomics of big data.”
“Eric Siegel's Predictive Analytics is the most readable (for we laymen) 'big data' book I've come across. By far. Great vignettes/stories.”
“What Nate Silver did for poker and politics, this does for everything else. A broad, well-written book easily accessible to non-nerd readers.”
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