Predictive Analytics World London (30 November to 1 December) is pleased to announce the return of the hugely popular post-conference workshop, "The Best and the Worst of Predictive Analytics" by Dr John Elder. This optional, one-day addition to the conference is taking place on 2 December and is only available to a maximum of 20 attendees. After selling out last year at the inaugural Predictive Analytics World London, it is strongly advised to book early to avoid disappointment.


The best and the worst of Preditive Analytics

John Elder Ph.D.
CEO & Founder,
Elder Research

Accepting that predictive analytics has already proven capable of enormous ROI across industries, Dr Elder takes a look into some of the tough questions that need addressing such as which core method for predictive modelling should be used and what best practices there are to guide you on your way. By describing the key inner workings of leading algorithms and demonstrating their performance through real-life business case studies, the workshop will help you to decide on which method and which tool is best suited to each predictive analytics project.

Click here to view the complete workshop description

Keynote on text mining: Workshop instructor John Elder will also deliver the keynote address, Text Mining: Lessons Learned

See the full Predictive Analytics World online agenda at a glance

Predictive Analytics Meets Marketing Optimisation

PAW London 2011 provides a unique opportunity to develop both your knowledge and your network in both predictive analytics and online marketing optimisation. Firstly, by co-locating with eMetrics Marketing Optimization Summit, the world's leading online marketing optimisation and web analytics conference, attendees have the opportunity to purchase combo passes, giving access to the sessions of both events. Secondly, the combined expo hall, as part of Data Driven Business Week, will include vendors from both the predictive analytics and online marketing optimisation field. Thirdly, don't miss the PAW sessions focussing exclusively on the use of uplift modelling to improve marketing including the opening day keynote by Dr Eric Siegel (Persuasion by Numbers: Optimise Maketing by Predicting it) and the special featured session by Nicholas Radcliffe, Founder and Director of Stochastic Solutions (Uplift Modelling: You Should Not Only Measure but Model Incremental Response).

Register NowRegister by 14th October to make savings of up to £200 on the price of a two day pass with the early bird pricing. With two tracks it is literally impossible for one person to take in all the content on offer so don't forget to bring along a colleague and combine the super early price with the "Bring the team" offer, saving you an additional £100 on the price of every additional team member registered.


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