Predictive Analytics’ New Wave

  I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die, covered in this article in GARP.org.  Here is an excerpt from the article. Predictive Analytics' New Wave By Katherine Heires, Risk News...

Personalization Is Back: How to Drive Influence by Crunching Numbers

Personalization Is Back: How to Drive Influence by Crunching Numbers By: Eric Siegel, Ph.D., Founder, Predictive Analytics World Originally published at information-management.com Standard predictive analytics does not directly address what is the greatest challenge...

Journal of Marketing Analytics review of “Predictive Analytics”

I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Richard Boire (of the Boire Filler Group) in the Journal of Marketing Analytics. Here is an excerpt from the review. This book is really the first...

The Winning Formula to Being a Kaggle Data Scientist

  The Winning Formula to Being a Kaggle Data Scientist Is there a formula to be a data science "guru"? If so, what does it include? Is the most significant factor education, experience or pure talent? Software Advice, which researches and compares...

Announcing the inaugural PAW Healthcare

Announcing the inaugural PAW Healthcare Attend Predictive Analytics World for Healthcare, coming to Boston, October 6-7, 2014, and witness today's rapidly emerging movement to fortify healthcare with big data's biggest win: the power to predict. The premier...