Archive for August, 2014

August 26th 2014

Wise Practitioner – Predictive Analytics Interview Series: Sameer Chopra of Orbitz

Wise Practitioner – Predictive Analytics Interview Series: Sameer Chopra of Orbitz

By: Eric Siegel, Founder, Predictive Analytics World

In anticipation of his upcoming conference keynote at Predictive Analytics World Boston, “Blackjack Analytics: A Surprising Teacher from Which All Businesses Can Learn,” we asked Sameer Chopra, GVP of Advanced Analytics, Orbitz Worldwide, a few questions about his work in predictive analytics.

Q: In your work with predictive analytics, what behavior do your models predict?

A: We have predictive models for various applications. For instance:

  • In the CPC (cost-per-click) online marketing channels we have response models to predict the Revenue Per Click (RPC).
  • We have user level purchase-propensity models (i.e. the likelihood of Eric transacting on Orbitz in say the next 24 hours – vs. Sameer transacting). As you can imagine, this can be an effective lever to use real-estate on our site effectively (eg: whom to show ads to, as a simple use case).
  • We also have models to predict user-attrition. Unlike industries with black & white subscriber models, we live in the gray — so a tool like Survival analysis can be a helpful friend.
  • We also have built credit-card fraud models.
  • I should highlight that we do actively test uplift models to get smarter about segments to pursue and whom not to. etc.

These are just some examples of the different models in play.

Q: How does predictive analytics deliver value at your organization? What is one specific way in which it actively drives decisions?

A: There are numerous areas where PA is driving value. One specific example where it actively drives decisions is in online marketing: determining how much to bid in CPC channels such as Google Adwords, Google Hotel Price Ads (HPA), or Travel Research partners such as TripAdvisor etc.

Click here to read the rest of this interview.

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August 20th 2014

Top Reasons to Attend Predictive Analytics World for Government

Eight Reasons to Attend Predictive Analytics World for Government

The clock is ticking and Predictive Analytics World for Government kicks off in less than ONE month on September 15th in Washington D.C. Have you been thinking about registering? Here are just some of the reasons you should attend this year’s conference.

  1. Stay on the Cutting Edge of Predictive Analytics in Government – Predictive Analytics is growing in the government and public sectors. This conference is designed to help agency managers understand how they can apply predictive analytics to more effectively and efficiently accomplish their mission. Learn about the latest progress in the field and apply it to your work.
     
  2. Solve Real-World Problems – More and more, data analytics are being used by government agencies to solve real-world problems. They are utilized to solve issues in surveillance, security, fraud detection, healthcare and in many other realms of the government. Learn about the difference that predictive analytics can make in these scenarios and in many more.
     
  3. Hear from Top Keynotes and Speakers – With speakers from the IRS, Federal News Radio, Elder Research Inc. and, potentially, the Senate, you will learn important information from authoritative leaders in the predictive analytics and government world.

 

  1. Digest the Incredible Agenda – The 4th annual Predictive Analytics World for Government agenda is packed with substantial speakers, workshops, topics, and content that you won’t want to miss. View the full agenda here.
     
  2. Exchange Best Practices – Witness many case studies and hear experiences that have paved the way toward the best implementation of predictive analytics in government. Discover similar routes to apply toward your company’s future success.
     
  3. Build your Network with Skilled Executives in your Field – Join 400+ participants at PAWGov. With hundreds of fellow federal, state, and local government leaders, analysts, and program managers, you will build a long-lasting network that grows far beyond the conference walls.
     
  4. Be Part of the ONLY Vendor-Neutral Predictive Analytics Conference for Government – With such a specific focus, this conference will nail down exactly what the hot topics are relating to your work with predictive analytics among government.
     
  5. Increase Your Performance – The conference delivers case studies, expertise and resources to empower you in federal, state, and local government to best achieve your objectives. Apply the takeaways you’ve gained immediately to increase your performance and deliver more effective and efficient results.

 

This is just a glimpse of the many reasons to attend Predictive Analytics World for Government. Join us for September 15th – 18th at the Grand Hyatt Washington. We look forward to seeing you there!

 

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