Newsmax TV: Digital Analytics Helped Obama Get Re-Elected

Newsmax TV interviewed me regarding, in their words: The Obama campaign’s use of computerized data in deciding which potential voters to target helped the president win in November, says Eric Siegel, a former computer science professor at Columbia University....

Team Obama Mastered the Science of Mass Persuasion — And Won

This blog post was also distributed on Big Think, Truthout, The Moderate Voice. Last October, a colleague and I speculated on how a special, powerful form of predictive analytics would revolutionize presidential campaigning—and, if successful, how it might be...

The Obama Camp Persuaded Millions of Voters with Uplift Modeling

  The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling). ARTICLE: The Real Story Behind Obama's Election Victory  By Eric Siegel Elections...

Read the Preface for Siegel’s Book – Predictive Analytics

    Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die By Eric Siegel, with a foreword from Tom Davenport (Wiley, February 2013) To order the book: www.thepredictionbook.com Praise: "What Nate Silver did...

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