Archive for January, 2011

January 25th 2011

PAW San Francisco – early bird ends this Monday

 

There are only a few more days to benefit from the early bird prices for Predictive Analytics World, March 14-15, 2011 at the Marriott Marquis.

Register now for savings of $200 on a two day conference pass and $200 more if you bring along a colleague (see our Bring the Team Offer*).

Receive additional $100 savings on each full-day workshop.

Predictive Analytics World – March 14-15, 2011 Conference Highlights

Download the PAW Conference Preview Guide

Keynotes from world-famous analytics researcher and author, Thomas Davenport and Google's Sugato Basu

Special sessions from industry heavy-weights such as Andreas Weigend and John Elder

Full day workshops covering Net Lift ModelingR for Predictive ModelingPredictive Modeling Methods and more

Over 30 sessions across 2 tracks including case studies from Bank of AmericaBank of the WestFidelityGoogleMonster.comOrbitz,PayPal/eBay, and many more – plus insights from projects for Anheuser-Busch, the Social Security Administration and Netflix.


Thomas Davenport
President's Distinguished Professor
Babson College

Sugato Basu
Senior Research Scientist
Google

Andreas S. Weigend, Ph.D.
Former Chief Scientist
Amazon.com

John F. Elder
CEO and Founder
Elder Research

Predictive Analytics World is part of Data Driven Business Week – March 14-15, 2011 – and will be featured as one of three co-located conferences designed to empower your business to strategize, analyze and optimize with data analytics.

PAW's agenda covers hot topics and advanced methods such as uplift modeling (net lift), ensemble models, social data (6 sessions), search marketing, crowdsourcing, blackbox trading, fraud detection, risk management, survey analysis, and other innovative applications that benefit organizations in new and creative ways.

Download the PAW Conference Preview Guide or view the Predictive Analytics World Agenda

Only this week left to take advantage of the Early Bird rate and receive $200 off your registration for Predictive Analytics World – San Francisco (March 14-15 at the Marriott Marquis)

* Additional savings of $200 on the two-day conference pass when you register a colleague at the same time.

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January 17th 2011

New workshops expand PAW San Francisco to 7 Days

 

Predictive Analytics World announces new full-day workshops coming to San Francisco March 13-19, amounting to seven consecutive days of content.

These workshops deliver top-notch analytical and business expertise across the hottest topics.

Register now for one or more workshops, offered just before and after the full two-day Predictive Analytics World conference program (March 14-15). Early Bird registration ends on January 31st – take advantage of reduced pricing before then.

Driving Enterprise Decisions with Business Analytics – March 13, 2011
James Taylor, CEO, Decision Management Solutions
 
NEW – R for Predictive Modeling: A Hands-On Introduction – March 13, 2011
Max Kuhn, Director, Nonclinical Statistics, Pfizer
 
The Best and Worst of Predictive Analytics: Predictive Modeling Methods and Common Data Mining Mistakes – March 16, 2011
John Elder, Ph.D., CEO and Founder, Elder Research, Inc.
 
 
Hands-On Predictive Analytics – March 17, 2011
Dean Abbott, President, Abbott Analytics
 
NEW – Net Lift Models: Optimizing the Impact of Your Marketing – March 18-19, 2011
Kim Larsen, VP of Analytical Insights, Market Share Partners

Download the Conference Preview or view the Predictive Analytics World Agenda online

Make savings now with the early bird rate. Receive $200 off your registration rate for Predictive Analytics World – San Francisco (March 14-15), plus $100 off each workshop for which you register.

Register now before Early Bird Price expires on January 31st!

Additional savings of $200 on the two-day conference pass when you register a colleague at the same time.

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January 10th 2011

Workshop & Session on Uplift Modeling at PAW San Francisco in March

Is uplift modeling (i.e., net lift, incremental lift, or true-lift modeling) on your radar? If you have a high response rate, what about those who would have purchased anyway without expending the cost of contact? If your targeted retention is saving customers, what about the "casualties," i.e., the customers who actually respond negatively to contact — they would have stayed but now you triggered them to leave!?

By scoring each customer as to the incremental benefit of contact (yeah, you need a second training set, a control set, to do this), targeted campaign ROI has potential to go where no ROI has gone before!

NEW WORKSHOP ON THIS TOPIC ("NET LIFT MODELING")

And here's the description of a session on this topic from those at Fidelity, coming to Predictive Analytics World San Francisco, March 14-15, 2011:

————————–

True-Lift Modeling:

Mining for the Most Truly Responsive Customers and Prospects

 

Stop spending direct marketing dollars on customers who would purchase anyway!

True-lift modeling can identify:

– which customers will purchase without receiving a marketing contact

– which customers need a direct marketing nudge to make a purchase

– which customers have a negative reaction to marketing (and purchase less if contacted)

This discussion will describe:

– the basic requirements needed to succeed with true-lift modeling

– scenarios where this modeling method is most applicable

– the pros and cons of various approaches to true-lift modeling

 

Speakers:

Kathleen Kane, Principal Decision Scientist, Fidelity Investments

Jane Zheng, Principal Decision Scientist, Fidelity Investments

—————–

More information about PAW San Francisco

Download the PAW Conference Preview – complete detailed brochure

View the agenda at-a-glance

Sign up for our informative event updates

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January 6th 2011

Access PAW DC Session Videos Now

 

Predictive Analytics World is pleased to announce on-demand access to the videos of PAW Washington DC, October 2010, including over 30 sessions and keynotes that you may view at your convenience. Access this leading predictive analytics content online now:

View the PAW DC session videos online

Register by January 18th and receive $150 off the full 2-day conference program videos (enter codePAW150 at checkout)

Trial videos – view the following for no charge:

 

Select individual conference sessions, or recognize savings by registering for access to one or two full days of sessions. These on-demand videos deliver PAW DC right to your desk, covering hot topics and advanced methods such as:


Social data 
 
Text mining 
 
Search marketing 
 
Risk management 
 
Survey analysis 
 
Consumer privacy 
 
Sales force optimization 
 
Response & cross-sell 
 
Recommender systems
Featuring experts such as:
Usama Fayyad, Ph.D.
CEO, Open InsightsFormer Chief Data Officer, Yahoo!
 

Andrew Pole
Sr Mgr, Media/DB Mktng
Target
View Keynote for Free  

John F. Elder, Ph.D.
CEO and Founder
Elder Research
 
 

Bruno Aziza
Director, Worldwide Strategy Lead, BI
Microsoft

Eric Siegel, Ph.D.
Conference Chair
Predictive Analytics World
 

PAW DC videos feature over 25 speakers with case studies from leading enterprises such as: CIBC, CEB, Forrester, Macy's, MetLife, Microsoft, Miles Kimball, Monster.com, Oracle, Paychex, SunTrust, Target, UPMC, Xerox, Yahoo!, YMCA, and more.

How video access works:

  View Slides on the Left See & Hear Speaker in the Right Window  

Sign up by January 18 for immediate video access and $150 discount

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