In anticipation of his upcoming conference presentation, Using Predictive Analytics to Improve Customer Retention, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Craig Soules, CEO & Founder at Natero, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict?
By: Kalyan Veeramachaneni, Principal Research Scientist, Laboratory for Information and Decision systems (LIDS), MIT
Originally published at hbr.org
Businesses today are constantly generating enormous amounts of data, but that doesn’t always translate to actionable information. Over the past several years, my research group at MIT and I have sought answers to a fundamental question: What would...
By Eric Siegel, Predictive Analytics World
Original published in OR/MS Today
In this excerpt from the updated edition of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated Edition, I show that, although data science and predictive analytics’ explosive popularity...
In anticipation of their upcoming conference co-presentation, The Quest for Labeled Data: Integrating Human Steps, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Ashish Bansal, Senior Director, Data Science and John Schlerf, Data Scientist...
In anticipation of her upcoming conference presentation, 7 Examples of Customer Retention with Predictive Email Marketing at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Kristina Pototska, CMO at TriggMine, a few questions about her...
In anticipation of his upcoming conference presentation, Defining Optimal Segmentation Territories – 10 Years of Research at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Frédérick Guillot, Senior Manager, Research and Innovation at The Co-operators...
By: Andy Janaitis, Software Engineer and Scrum Master, Elder Research
After working with a client’s data for over three weeks with no real progress, you finally hit upon a real breakthrough. You’ve been searching for insights that will help identify which customers are most likely to turn...
By: Rexer Analytics
White Paper with 2015 survey results available now. The field of data science has evolved in the past decade at a breathtaking pace. The potential applications and sources for rich datasets have expanded as has the...
By: Eric Siegel, Founder, Predictive Analytics World
Originally published by Scientific American
Data is the world’s most potent, flourishing unnatural resource. Accumulated in large part as the by-product of routine tasks, it is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of...
By: Eric Siegel, Founder, Predictive Analytics World
Originally published in Analytics Magazine
This article is excerpted from Eric Siegel’s foreword to the recently released book, Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics, by Jeff Deal and Gerhard Pilcher....
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