Machine Learning Times
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How Predictive AI Will Solve GenAI’s Deadly Reliability Problem
  Originally published in Forbes Generative AI too unreliable to...
5 Ways To Hybridize Predictive AI And Generative AI
  Originally published in Forbes AI is in trouble. Both...
This Simple Arithmetic Can Optimize Your Main Business Operations
 Originally published in Forbes Deep down, we all know that...
Predictive AI Usually Fails Because It’s Not Usually Valuated
 Originally published in Forbes Why in the world would the...
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8 years ago
Wise Practitioner – Predictive Analytics Interview Series: Craig Soules at Natero

 In anticipation of his upcoming conference presentation, Using Predictive Analytics to Improve Customer Retention, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Craig Soules, CEO & Founder at Natero, a few questions about his work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: Natero helps its customers by predicting two kinds of potential customer behaviors.  The first is customers who are likely to churn or stop using a given service.  The second is customers who are likely to upsell or purchase more of a given service.

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