Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
AI Success Depends On How You Choose This One Number
 Originally published in Forbes, March 25, 2024. To do...
Elon Musk Predicts Artificial General Intelligence In 2 Years. Here’s Why That’s Hype
 Originally published in Forbes, April 10, 2024 When OpenAI’s...
Survey: Machine Learning Projects Still Routinely Fail to Deploy
 Originally published in KDnuggets. Eric Siegel highlights the chronic...
Three Best Practices for Unilever’s Global Analytics Initiatives
    This article from Morgan Vawter, Global Vice...

uplift modeling

Experimenting with Machine Learning to Target In-App Messaging

 Originally published in Spotify R&D Engineering, June 28, 2023. Messaging at Spotify At Spotify, we use messaging to communicate with our listeners all over the world. Our Messaging team powers and creates delightful foreground and background communications across the Spotify experience, experimenting with and tailoring the perfect journey for each user across our platform. Today

Measuring Invisible Treatment Effects with Uplift Analysis

  Models make predictions by identifying consistent correlations in what has been observed, but we usually require more than predictions to know what action we should take. For example, knowing that older people are more likely to...

Wise Practitioner – Predictive Analytics Interview Series: Feyzi Bagirov at Becker College

 In anticipation of his upcoming conference presentation, Acquisition Funnel for Higher Education at Predictive Analytics World for Business New York, Oct 29-Nov 2, 2017, we asked Feyzi Bagirov, Data Science Advisor at Metadata.io and Analytics Instructor, Harrisburg...

Wise Practitioner – Predictive Analytics Interview Series: Holly Lyke-Ho-Gland and Michael Sims at APQC

 In anticipation of their upcoming conference co-presentation, Change Management for Establishing a Data-Driven Culture, at Predictive Analytics World for Business Chicago, June 19-22, 2017, we asked Holly Lyke-Ho-Gland, Principal Research Lead at APQC and Michael Sims, Research...

Wise Practitioner – Predictive Analytics Interview Series: Natasha Balac at Data Insight Discovery, Inc.

 In anticipation of her upcoming conference co-presentation, Identifying Unique Gamer Types Using Predictive Analytics, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Natasha Balac, CEO and Founder of Data Insight Discovery, Inc., a few...

Wise Practitioner – Predictive Analytics Interview Series: Bryan Bennett at Northwestern University

 In anticipation of his upcoming conference presentation, Cross-Enterprise Deployment:  Banking Visualization of Analytics Results – Critical for Communication at Predictive Analytics World for Business Chicago, June 19-22, 2017, we asked Bryan Bennett, Professor at Northwestern University, a...

Uplift Modeling: Making Predictive Models Actionable

 Predictive models typically estimate the likelihood of future events, such as whether it will rain tomorrow or which customers are most likely to “churn” by cancelling their phone contract.  In the case of the weather, we do...

Wise Practitioner – Predictive Analytics Interview Series: David Talby at Atigeo

 In anticipation of his upcoming conference presentation, Semantic Natural Language Understanding with Spark, Machine-Learned Annotators & Deep-Learned Ontologies at Predictive Analytics World San Francisco, May 14-18, 2017, we asked David Talby, Chief Technology Officer at Atigeo, a...

Wise Practitioner – Predictive Analytics Interview Series: Angel Evan at Angel Evan, Inc.

In anticipation of his upcoming conference co-presentation, Identifying Unique Gamer Types Using Predictive Analytics at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Angel Evan, Founder of Angel Evan, Inc., a few questions about his...

Wise Practitioner – Predictive Analytics Interview Series: George Iordanescu at Microsoft

 In anticipation of his upcoming conference presentation, Predictive Analytics Solution Template for Early Prediction of Assembly Line Failures, at Predictive Analytics World Manufacturing Chicago, June 19-22, 2017, we interviewed George Iordanescu, Data Scientist at Microsoft.  View the...

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