In anticipation of her upcoming conference co-presentation, Identifying Unique Gamer Types Using Predictive Analytics, at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Natasha Balac, CEO and Founder of Data Insight Discovery, Inc., a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: It varies, as we work with clients across many verticals from condition based maintenance to forecasting sales. One great example that we will present at PAW is in the exciting world of Marketing. This area has been one of the fastest and
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