In anticipation of their upcoming conference co-presentation, Change Management for Establishing a Data-Driven Culture, at Predictive Analytics World for Business Chicago, June 19-22, 2017, we asked Holly Lyke-Ho-Gland, Principal Research Lead at APQC and Michael Sims, Research Analyst at APQC, a few questions about their work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcome do your models predict? A: The organizations we study use predictive analytics to forecast just about anything: consumer behavior, employee turnover, exchange rates, etc. For example on of our study participants was able to pinpoint trends in attrition by the
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