In anticipation of her upcoming conference presentation, 7 Examples of Customer Retention with Predictive Email Marketing at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Kristina Pototska, CMO at TriggMine, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcomes did your models predict? A: We launched predictive analytics for eCommerce websites with the goal of dramatically increasing customer retention. We aimed for a specific target audience, boosted engagement, reduced turnover rates, drove more conversions and increased revenue for every email campaign our clients ran. Q:
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