Machine Learning Times
Machine Learning Times
EXCLUSIVE HIGHLIGHTS
ML in the Spotlight: Trailblazers with Walter Isaacson Covers Predictive Analytics
 Predictive analytics got another public spotlight and Machine Learning Times Executive...
ChapGPT Doesn’t “Know” But It Can Tell
  Polanyi’s paradox, named in honor of the philosopher...
Take the 2023 Rexer Analytics Data Science Survey Now
  Rexer Analytics and Machine Learning Week launch 2023...
Three Ethical Issues Related to Credit Scores
 A reasonable credit score and its accompanying benefits provide...
SHARE THIS:

6 years ago
Wise Practitioner – Predictive Analytics Interview Series: Kristina Pototska at TriggMine

 In anticipation of her upcoming conference presentation, 7 Examples of Customer Retention with Predictive Email Marketing at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Kristina Pototska, CMO at TriggMine, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcomes did your models predict? A: We launched predictive analytics for eCommerce websites with the goal of dramatically increasing customer retention. We aimed for a specific target audience, boosted engagement, reduced turnover rates, drove more conversions and increased revenue for every email campaign our clients ran. Q:

This content is restricted to site members. If you are an existing user, please log in on the right (desktop) or below (mobile). If not, register today and gain free access to original content and industry news. See the details here.

Comments are closed.