Machine Learning Times
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AI Success Depends On How You Choose This One Number
 Originally published in Forbes, March 25, 2024. To do...
Elon Musk Predicts Artificial General Intelligence In 2 Years. Here’s Why That’s Hype
 Originally published in Forbes, April 10, 2024 When OpenAI’s...
Survey: Machine Learning Projects Still Routinely Fail to Deploy
 Originally published in KDnuggets. Eric Siegel highlights the chronic...
Three Best Practices for Unilever’s Global Analytics Initiatives
    This article from Morgan Vawter, Global Vice...
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8 years ago
Wise Practitioner – Predictive Analytics Interview Series: Kristina Pototska at TriggMine

 In anticipation of her upcoming conference presentation, 7 Examples of Customer Retention with Predictive Email Marketing at Predictive Analytics World San Francisco, May 14-18, 2017, we asked Kristina Pototska, CMO at TriggMine, a few questions about her work in predictive analytics. Q: In your work with predictive analytics, what behavior or outcomes did your models predict? A: We launched predictive analytics for eCommerce websites with the goal of dramatically increasing customer retention. We aimed for a specific target audience, boosted engagement, reduced turnover rates, drove more conversions and increased revenue for every email campaign our clients ran. Q:

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