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4 years ago
Sound Data Science: Avoiding the Most Pernicious Prediction Pitfall

 

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In this excerpt from the updated edition of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated Edition, I show that, although data science and predictive analytics’ explosive popularity promises meteoric value, a common misapplication readily backfires. The number crunching only delivers if a fundamental—yet often omitted—failsafe is applied.

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