Data Mine or Data Yours? Info Wars and the Escalating Arms Race

  I originally published this article in Expert Marketer Magazine. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Data matters.  It’s the very essence of what we care about.  Personal...

Predictive Analytics: Harnessing the Power of Big Data

  I originally published this article in Analytics-Magazine.org.  The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Predictive Analytics:  Harnessing the Power of Big Data Every day’s a...