Prediction, Influence and the Future of Power

The Washington Post I originally published this article in The Washington Post.  The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Prediction, Influence and the Future of Power The role prediction played...

Predictive Analytics: Harnessing the Power of Big Data

  I originally published this article in Analytics-Magazine.org.  The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Predictive Analytics:  Harnessing the Power of Big Data Every day’s a...