Are We Puppets in a Wired World?

I was honored to have my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Sue Halpern in The New York Review of Books. Here is an excerpt from the review. … In other words, you are not only what you eat, you are what...

A tale of two books on decision-making

  I was honored to have my book,  Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die reviewed by Vijay Mehrotra — check it out. A tale of two books on decision-making By Vijay Mehrotra Daniel Kahneman is a psychologist who was...

Why I Became a Believer in Artificial Intelligence

Big Think originally published this transcript of my own words. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Why I Became a Believer in Artificial Intelligence I’ve been asked periodically for a...

Data Mine or Data Yours? Info Wars and the Escalating Arms Race

  I originally published this article in Expert Marketer Magazine. The article relates to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Data matters.  It’s the very essence of what we care about.  Personal...

Prediction Isn’t Just About Stocks. Predictive Persuasion

  I think you'll find this Forbes blog post by David Leinweber of interest!: Prediction Isn't Just About Stocks. Predictive Persuasion David Leinweber, Contributor Prediction isn’t just for the stock market. Trading is just one of many ways to cash...